Brandwave

Humanforce vs RosterElf:Which is more popular?

In September 2026, Humanforce had more branded searches than RosterElf among rostering and payroll software in Australia. Humanforce had about 9,900 branded searches, while RosterElf had 2,900. Humanforce made up 4.4% of all rostering and payroll software searches we track, and RosterElf accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about rostering and payroll software, RosterElf appeared in four of the five answers and Humanforce in none.

Among rostering and payroll software in Australia in September 2026

Who do people search for more?

Humanforce, about 3 searches for every 1 for RosterElf

Humanforce 9.9K searchesRosterElf 2.9K searches

Who does AI mention more?

RosterElf, mentioned in 4 of 5 answers, Humanforce in 0

RosterElf in 4 of 5Humanforce in 0 of 5

Who does AI recommend more?

RosterElf, the only one of the two named

RosterElf first in 4Humanforce never named

Follow Humanforce vs RosterElf and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top rostering and payroll software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RosterElf was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Humanforce did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. Tanda2nd
  3. Employment Hero3rd
  4. RosterElf4th
  5. Xero5th
  6. MYOB6th
  7. Payroller7th
  8. Connecteam8th
  9. Humanforce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rostering and payroll software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Humanforce or RosterElf more popular in search?

This chart shows how often people search Google for Humanforce and RosterElf by name. Each line represents a brand's share of searches for all nine rostering and payroll software we track, month by month, from searches in Australia.

Humanforce and RosterElf among rostering and payroll software in Australia, by month

Share of searches by month for Humanforce, RosterElf. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroTandaPayrollerConnecteamHumanforceRosterElfXeroDeputyMYOB
Oct 202551.8%27.3%8%4.4%5.3%1.3%0.71%0.83%0.39%
Nov 202552%27.4%8%5.4%4.4%1.1%0.71%0.83%0.26%
Dec 202551.7%27%7.9%5.3%5.3%1.3%0.69%0.78%0.25%
Jan 202651.9%27.2%8%5.4%4.4%1.3%0.84%0.76%0.26%
Feb 202651.9%27.2%8%5.4%4.4%1.3%0.71%0.76%0.32%
Mar 202656%24.2%7.1%4.7%4.7%1.4%0.74%0.78%0.34%
Apr 202652.3%27.5%8.1%4.4%4.4%1.3%0.72%0.84%0.32%
May 202656.2%24.2%7.1%4.8%4.8%1.1%0.75%0.74%0.28%
Jun 202655.4%23.8%8.6%4.7%4.7%0.93%0.93%0.68%0.34%
Jul 202654.4%23.4%10.3%4.6%4.6%0.91%0.72%0.61%0.34%
Aug 202655.4%24%8.6%4.7%4.7%1.1%0.62%0.62%0.28%
Sep 202652.5%27.4%8.1%4.4%4.4%1.3%0.85%0.71%0.26%

How has the Humanforce and RosterElf comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia rostering and payroll software in September 2026?

1 change
  1. Estimated monthly branded searches for Humanforce in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Humanforce’s and RosterElf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Humanforce

1 branded search term

  • humanforce

RosterElf

1 branded search term

  • rosterelf

How the Brand Demand Index is measured

Other head-to-heads among rostering and payroll software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.