HexClad vs Stanley Rogers:Which is more popular?
In September 2026, HexClad had more branded searches than Stanley Rogers among cookware brands in Australia. HexClad had about 9,900 branded searches, while Stanley Rogers had 1,300. HexClad made up 9.9% of all cookware brand searches we track, and Stanley Rogers accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about cookware brands, neither HexClad nor Stanley Rogers appeared in any of the five answers.
Who do people search for more?
HexClad, about 8 searches for every 1 for Stanley Rogers
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither HexClad nor Stanley Rogers showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley Rogers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“What's the best cookware brand in Australia?”
Asked ChatGPT
“Which frying pan brand lasts the longest?”
Asked ChatGPT
“Which cookware is best for an induction cooktop?”
Searched Google, AI Overview
“cookware”
Searched Google, AI Overview
“frying pan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is HexClad or Stanley Rogers more popular in search?
This chart shows how often people search Google for HexClad and Stanley Rogers by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in Australia.
Share of searches by month for HexClad, Stanley Rogers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Solidteknics | Scanpan | Staub | Baccarat | GreenPan | Tefal | Essteele | Tramontina | Stanley Rogers | Pyrolux | Circulon |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 11.4% | 14% | 7.7% | 4.2% | 2.7% | 4.2% | 2.5% | 2.3% | 1.5% | 1.2% | 0.83% | 0.83% |
| Nov 2025 | 41.5% | 15.2% | 15.2% | 6.8% | 8.3% | 2% | 3.7% | 2.2% | 2% | 1.1% | 0.87% | 0.46% | 0.6% |
| Dec 2025 | 53.5% | 13.1% | 8.7% | 7.1% | 3.9% | 2.1% | 3.9% | 2.3% | 1.7% | 1.4% | 1.1% | 0.52% | 0.52% |
| Jan 2026 | 48.2% | 11.8% | 11.8% | 7.9% | 4.3% | 2.3% | 4.3% | 2.6% | 2.3% | 1.9% | 1.3% | 0.7% | 0.7% |
| Feb 2026 | 47.9% | 11.7% | 11.7% | 7.8% | 4.3% | 2.8% | 4.3% | 2.7% | 2.2% | 1.9% | 1% | 0.85% | 0.7% |
| Mar 2026 | 50.6% | 10.1% | 10.1% | 8.3% | 5.5% | 2.5% | 3.7% | 2.8% | 1.9% | 1.6% | 1.3% | 0.74% | 0.74% |
| Apr 2026 | 46.7% | 14% | 11.4% | 7.6% | 4.1% | 3.4% | 4.1% | 2.5% | 1.8% | 1.8% | 1.2% | 0.68% | 0.68% |
| May 2026 | 46.2% | 11.3% | 17% | 7.6% | 4.1% | 3.4% | 3.4% | 2.1% | 1.5% | 1.5% | 0.99% | 0.67% | 0.45% |
| Jun 2026 | 45.3% | 13.5% | 11.1% | 7.4% | 6.1% | 4% | 4% | 2.5% | 2.2% | 1.2% | 1.2% | 0.75% | 0.66% |
| Jul 2026 | 45.3% | 11.1% | 13.6% | 7.4% | 4.9% | 4% | 4% | 3% | 2.2% | 1.7% | 1.2% | 0.81% | 0.66% |
| Aug 2026 | 46.5% | 11.4% | 11.4% | 7.6% | 5.1% | 4.1% | 4.1% | 3.5% | 2.3% | 1.5% | 1.2% | 0.83% | 0.55% |
| Sep 2026 | 49.6% | 9.9% | 9.9% | 6.6% | 6.6% | 3.6% | 3.6% | 3.3% | 2.4% | 1.6% | 1.3% | 0.88% | 0.72% |
How has the HexClad and Stanley Rogers comparison changed over the last 12 months?
3 findings
- HexClad was ahead of Stanley Rogers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in Australia moved from 11.4% to 9.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Stanley Rogers’ share of searches among cookware brands in Australia moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for Australia cookware brands in September 2026?
1 change
In September 2026, HexClad lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HexClad’s and Stanley Rogers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HexClad
1 branded search term
- hexclad
Stanley Rogers
1 branded search term
- stanley rogers
Other head-to-heads among cookware brands
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