Harley-Davidson vs Yamaha Motor:Which is more popular?
In September 2026, Harley-Davidson had more branded searches than Yamaha Motor among motorcycle brands in Australia. Harley-Davidson had about 40,500 branded searches, while Yamaha Motor had 2,600. Harley-Davidson made up 26% of all motorcycle brand searches we track, and Yamaha Motor accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Harley-Davidson appeared in two of the five answers and Yamaha Motor in one. Harley-Davidson and Yamaha Motor were each mentioned first in one of the two answers that named either.
Who do people search for more?
Harley-Davidson, about 16 searches for every 1 for Yamaha Motor
Who does AI mention more?
Harley-Davidson, mentioned in 2 of 5 answers, Yamaha Motor in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Harley-Davidson vs Yamaha Motor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Harley-Davidson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Yamaha Motor was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Harley-Davidson and Yamaha Motor were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kawasaki1st
Honda Motorcycles2nd
Triumph3rd- Harley-Davidson4th
Yamaha Motor4th
CFMOTO6th
Royal Enfield7th
Suzuki Motorcycles8th
KTM9th
Ducati–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about motorcycle brands
5 answers
Asked ChatGPT
“What's the best motorcycle brand for beginners in Australia?”
Asked ChatGPT
“Which motorbike brand is most reliable?”
Asked ChatGPT
“What are the best value motorcycles in Australia?”
Searched Google, AI Overview
“motorcycles”
Searched Google, AI Overview
“motorbikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Harley-Davidson or Yamaha Motor more popular in search?
This chart shows how often people search Google for Harley-Davidson and Yamaha Motor by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.
Share of searches by month for Harley-Davidson, Yamaha Motor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | CFMOTO | KTM | Honda Motorcycles | Ducati | Royal Enfield | Triumph | Suzuki Motorcycles | BMW Motorrad | Kawasaki | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 15.7% | 10.5% | 11.2% | 10.5% | 8.6% | 4.7% | 3.1% | 3.1% | 2.5% | 1.5% |
| Nov 2025 | 28.8% | 15.7% | 10.5% | 11.4% | 10.5% | 8.6% | 3.8% | 3.1% | 3.8% | 2.1% | 1.5% |
| Dec 2025 | 31.3% | 14% | 11.4% | 10.2% | 9.4% | 9.4% | 4.2% | 3.4% | 2.8% | 2.3% | 1.6% |
| Jan 2026 | 25.8% | 14.2% | 11.6% | 12.4% | 11.6% | 9.4% | 4.2% | 3.4% | 3.4% | 2.3% | 1.7% |
| Feb 2026 | 26.6% | 14.6% | 11.9% | 12.7% | 9.7% | 9.7% | 4.3% | 2.9% | 3.5% | 2.4% | 1.7% |
| Mar 2026 | 27% | 14.8% | 12.1% | 13% | 9.9% | 9.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Apr 2026 | 23.1% | 18.9% | 10.3% | 13.6% | 8.4% | 10.3% | 4.6% | 3.8% | 3.1% | 2.5% | 1.5% |
| May 2026 | 28.3% | 15.5% | 10.4% | 11.3% | 10.4% | 10.4% | 3.8% | 3.1% | 3.1% | 2.1% | 1.8% |
| Jun 2026 | 26.8% | 17.9% | 9.8% | 10.6% | 9.8% | 9.8% | 4.4% | 3.6% | 2.9% | 2.4% | 2.1% |
| Jul 2026 | 27.3% | 18.3% | 10% | 10.7% | 10% | 8.2% | 5.5% | 3% | 3% | 2.4% | 1.8% |
| Aug 2026 | 25.9% | 17.4% | 11.6% | 10.3% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 2% |
| Sep 2026 | 26% | 17.4% | 11.6% | 10.4% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 1.7% |
How has the Harley-Davidson and Yamaha Motor comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Yamaha Motor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia moved from 28.6% to 26%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Yamaha Motor’s share of searches among motorcycle brands in Australia moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 2.6K.
How did search popularity change for Australia motorcycle brands in September 2026?
1 change
Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Harley-Davidson’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harley-Davidson
1 branded search term
- harley davidson
Yamaha Motor
2 branded search terms
- yamaha motorbike
- yamaha motorcycles
Other head-to-heads among motorcycle brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.