Brandwave

Harley-Davidson vs Kawasaki:Which is more popular?

In September 2026, Harley-Davidson had more branded searches than Kawasaki among motorcycle brands in Australia. Harley-Davidson had about 40,500 branded searches, while Kawasaki had 3,600. Harley-Davidson made up 26% of all motorcycle brand searches we track, and Kawasaki accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Kawasaki appeared in four of the five answers and Harley-Davidson in two. Kawasaki was mentioned before Harley-Davidson in four out of five answers.

Among motorcycle brands in Australia in September 2026

Who do people search for more?

Harley-Davidson, about 11 searches for every 1 for Kawasaki

Harley-Davidson 40.5K searchesKawasaki 3.6K searches

Who does AI mention more?

Kawasaki, mentioned in 4 of 5 answers, Harley-Davidson in 2

Kawasaki in 4 of 5Harley-Davidson in 2 of 5

Who does AI recommend more?

Kawasaki, named ahead of Harley-Davidson in 4 of 5 answers

Kawasaki first in 4Harley-Davidson first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Harley-Davidson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kawasaki was listed before Harley-Davidson in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kawasaki1st
  2. Honda Motorcycles2nd
  3. Triumph3rd
  4. Harley-Davidson4th
  5. Yamaha Motor4th
  6. CFMOTO6th
  7. Royal Enfield7th
  8. Suzuki Motorcycles8th
  9. KTM9th
  10. Ducati–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorcycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Harley-Davidson or Kawasaki more popular in search?

This chart shows how often people search Google for Harley-Davidson and Kawasaki by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.

Harley-Davidson and Kawasaki among motorcycle brands in Australia, by month

Share of searches by month for Harley-Davidson, Kawasaki. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonCFMOTOKTMHonda MotorcyclesDucatiRoyal EnfieldTriumphSuzuki MotorcyclesBMW MotorradKawasakiYamaha Motor
Oct 202528.6%15.7%10.5%11.2%10.5%8.6%4.7%3.1%3.1%2.5%1.5%
Nov 202528.8%15.7%10.5%11.4%10.5%8.6%3.8%3.1%3.8%2.1%1.5%
Dec 202531.3%14%11.4%10.2%9.4%9.4%4.2%3.4%2.8%2.3%1.6%
Jan 202625.8%14.2%11.6%12.4%11.6%9.4%4.2%3.4%3.4%2.3%1.7%
Feb 202626.6%14.6%11.9%12.7%9.7%9.7%4.3%2.9%3.5%2.4%1.7%
Mar 202627%14.8%12.1%13%9.9%9.9%3.6%2.9%2.9%2.4%1.4%
Apr 202623.1%18.9%10.3%13.6%8.4%10.3%4.6%3.8%3.1%2.5%1.5%
May 202628.3%15.5%10.4%11.3%10.4%10.4%3.8%3.1%3.1%2.1%1.8%
Jun 202626.8%17.9%9.8%10.6%9.8%9.8%4.4%3.6%2.9%2.4%2.1%
Jul 202627.3%18.3%10%10.7%10%8.2%5.5%3%3%2.4%1.8%
Aug 202625.9%17.4%11.6%10.3%9.5%9.5%5.2%3.5%2.8%2.3%2%
Sep 202626%17.4%11.6%10.4%9.5%9.5%5.2%3.5%2.8%2.3%1.7%

How has the Harley-Davidson and Kawasaki comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia motorcycle brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Kawasaki in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Harley-Davidson’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harley-Davidson

1 branded search term

  • harley davidson

Kawasaki

1 branded search term

  • kawasaki motorcycles

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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