Brandwave

G.J. Gardner Homes vs Simonds Homes:Which is more popular?

In September 2026, G.J. Gardner Homes had more branded searches than Simonds Homes among home builders in Australia. G.J. Gardner Homes had about 18,100 branded searches, while Simonds Homes had 9,900. G.J. Gardner Homes made up 18.7% of all home builder searches we track, and Simonds Homes accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about home builders, G.J. Gardner Homes appeared in four of the five answers and Simonds Homes in two. G.J. Gardner Homes was mentioned before Simonds Homes in three out of four answers that named either.

Among home builders in Australia in September 2026

Who do people search for more?

G.J. Gardner Homes, about 83% more searches than Simonds Homes

G.J. Gardner Homes 18.1K searchesSimonds Homes 9.9K searches

Who does AI mention more?

G.J. Gardner Homes, mentioned in 4 of 5 answers, Simonds Homes in 2

G.J. Gardner Homes in 4 of 5Simonds Homes in 2 of 5

Who does AI recommend more?

G.J. Gardner Homes, named ahead of Simonds Homes in 3 of 4 answers

G.J. Gardner Homes first in 3Simonds Homes first in 1

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G.J. Gardner Homes was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simonds Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. G.J. Gardner Homes was listed before Simonds Homes in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricon1st
  2. G.J. Gardner Homes2nd
  3. Simonds Homes3rd
  4. Carlisle Homes4th
  5. McDonald Jones Homes5th
  6. Clarendon Homes6th
  7. Henley7th
  8. Burbank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is G.J. Gardner Homes or Simonds Homes more popular in search?

This chart shows how often people search Google for G.J. Gardner Homes and Simonds Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.

G.J. Gardner Homes and Simonds Homes among home builders in Australia, by month

Share of searches by month for G.J. Gardner Homes, Simonds Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthMetriconG.J. Gardner HomesCarlisle HomesClarendon HomesMcDonald Jones HomesSimonds HomesHenleyBurbank
Oct 202520.5%16.8%16.8%11.2%11.2%11.2%7.5%5%
Nov 202523.2%15.5%15.5%12.6%10.3%10.3%6.9%5.6%
Dec 202520.5%16.7%16.7%11.2%11.2%11.2%7.5%5%
Jan 202623.9%16%16%10.7%10.7%10.7%7.2%4.8%
Feb 202621.9%17.9%14.6%9.8%12%12%6.5%5.3%
Mar 202622.8%15.2%15.2%10.2%10.2%12.5%8.3%5.6%
Apr 202623.7%15.8%15.8%10.6%10.6%10.6%7.1%5.8%
May 202623.2%15.5%15.5%10.3%10.3%12.6%6.9%5.6%
Jun 202624.4%16.3%16.3%10.9%8.9%10.9%7.3%4.9%
Jul 202633.2%14.8%14.8%8.1%8.1%9.9%6.6%4.4%
Aug 202624.9%16.7%16.7%9.1%9.1%11.1%7.5%5%
Sep 202622.9%18.7%15.3%10.2%10.2%10.2%6.8%5.6%

How has the G.J. Gardner Homes and Simonds Homes comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia home builders in September 2026?

4 changes

  1. In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.

  2. In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.

  3. In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.

  4. In September 2026, Simonds Homes lost share of searches among home builders in Australia, from 11.1% to 10.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using G.J. Gardner Homes’ and Simonds Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

G.J. Gardner Homes

1 branded search term

  • g.j. gardner homes

Simonds Homes

1 branded search term

  • simonds homes

How the Brand Demand Index is measured

Other head-to-heads among home builders

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