Essteele vs HexClad:Which is more popular?
In September 2026, HexClad had more branded searches than Essteele among cookware brands in Australia. HexClad had about 9,900 branded searches, while Essteele had 2,400. HexClad made up 9.9% of all cookware brand searches we track, and Essteele accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about cookware brands, Essteele appeared in one of the five answers and HexClad in none.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Essteele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HexClad did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Solidteknics1st
Scanpan2nd
Baccarat2nd
Le Creuset4th
Essteele5th
Tefal6th
HexClad–
Staub–
GreenPan–
Tramontina–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“What's the best cookware brand in Australia?”
Asked ChatGPT
“Which frying pan brand lasts the longest?”
Asked ChatGPT
“Which cookware is best for an induction cooktop?”
Searched Google, AI Overview
“cookware”
Searched Google, AI Overview
“frying pan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Essteele or HexClad more popular in search?
This chart shows how often people search Google for Essteele and HexClad by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in Australia.
Share of searches by month for HexClad, Essteele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Solidteknics | Scanpan | Staub | Baccarat | GreenPan | Tefal | Essteele | Tramontina | Stanley Rogers | Pyrolux | Circulon |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 11.4% | 14% | 7.7% | 4.2% | 2.7% | 4.2% | 2.5% | 2.3% | 1.5% | 1.2% | 0.83% | 0.83% |
| Nov 2025 | 41.5% | 15.2% | 15.2% | 6.8% | 8.3% | 2% | 3.7% | 2.2% | 2% | 1.1% | 0.87% | 0.46% | 0.6% |
| Dec 2025 | 53.5% | 13.1% | 8.7% | 7.1% | 3.9% | 2.1% | 3.9% | 2.3% | 1.7% | 1.4% | 1.1% | 0.52% | 0.52% |
| Jan 2026 | 48.2% | 11.8% | 11.8% | 7.9% | 4.3% | 2.3% | 4.3% | 2.6% | 2.3% | 1.9% | 1.3% | 0.7% | 0.7% |
| Feb 2026 | 47.9% | 11.7% | 11.7% | 7.8% | 4.3% | 2.8% | 4.3% | 2.7% | 2.2% | 1.9% | 1% | 0.85% | 0.7% |
| Mar 2026 | 50.6% | 10.1% | 10.1% | 8.3% | 5.5% | 2.5% | 3.7% | 2.8% | 1.9% | 1.6% | 1.3% | 0.74% | 0.74% |
| Apr 2026 | 46.7% | 14% | 11.4% | 7.6% | 4.1% | 3.4% | 4.1% | 2.5% | 1.8% | 1.8% | 1.2% | 0.68% | 0.68% |
| May 2026 | 46.2% | 11.3% | 17% | 7.6% | 4.1% | 3.4% | 3.4% | 2.1% | 1.5% | 1.5% | 0.99% | 0.67% | 0.45% |
| Jun 2026 | 45.3% | 13.5% | 11.1% | 7.4% | 6.1% | 4% | 4% | 2.5% | 2.2% | 1.2% | 1.2% | 0.75% | 0.66% |
| Jul 2026 | 45.3% | 11.1% | 13.6% | 7.4% | 4.9% | 4% | 4% | 3% | 2.2% | 1.7% | 1.2% | 0.81% | 0.66% |
| Aug 2026 | 46.5% | 11.4% | 11.4% | 7.6% | 5.1% | 4.1% | 4.1% | 3.5% | 2.3% | 1.5% | 1.2% | 0.83% | 0.55% |
| Sep 2026 | 49.6% | 9.9% | 9.9% | 6.6% | 6.6% | 3.6% | 3.6% | 3.3% | 2.4% | 1.6% | 1.3% | 0.88% | 0.72% |
How has the Essteele and HexClad comparison changed over the last 12 months?
3 findings
- HexClad was ahead of Essteele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essteele’s share of searches among cookware brands in Australia moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in Australia moved from 11.4% to 9.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for Australia cookware brands in September 2026?
1 change
In September 2026, HexClad lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Essteele’s and HexClad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cookware brands
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