Domino's vs Pizza Hut:Which is more popular?
In September 2026, Domino's had more branded searches than Pizza Hut among pizza chains in Australia. Domino's had about 823,000 branded searches, while Pizza Hut had 368,000. Domino's made up 63.5% of all pizza chain searches we track, and Pizza Hut accounted for 28.4%. When we asked ChatGPT and Google AI Overviews about pizza chains, both Domino's and Pizza Hut appeared in all three answers. Domino's was mentioned before Pizza Hut in every answer.
Who do people search for more?
Domino's, about 2 searches for every 1 for Pizza Hut
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Domino's, named ahead of Pizza Hut in every answer
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Top pizza chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Domino's and Pizza Hut showed up in all three answers. Domino's was listed before Pizza Hut in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Domino's1st
- Pizza Capers2nd
Pizza Hut3rd
Crust Pizza4th
La Porchetta4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Domino's3 of 3Named in 3 of 3 ChatGPT answers
- Pizza Hut3 of 3Named in 3 of 3 ChatGPT answers
- Pizza Capers2 of 3Named in 2 of 3 ChatGPT answers
- Crust Pizza1 of 3Named in 1 of 3 ChatGPT answers
- La Porchetta1 of 3Named in 1 of 3 ChatGPT answers
See every answer about pizza chains
3 answers
Asked ChatGPT
“Which pizza chain has the best pizza in Australia?”
Asked ChatGPT
“What are the best pizza chains in Australia?”
Asked ChatGPT
“Which pizza chain in Australia has the best value for delivery?”
Searched Google, AI Overview
“pizza delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pizza”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Domino's or Pizza Hut more popular in search?
This chart shows how often people search Google for Domino's and Pizza Hut by name. Each line represents a brand's share of searches for all five pizza chains we track, month by month, from searches in Australia.
Share of searches by month for Domino's, Pizza Hut. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domino's | Pizza Hut | Crust Pizza | La Porchetta | Pizza Capers |
|---|---|---|---|---|---|
| Oct 2025 | 60% | 33% | 4.4% | 2% | 0.59% |
| Nov 2025 | 55.7% | 37.3% | 4.1% | 2.2% | 0.67% |
| Dec 2025 | 60% | 33% | 4.4% | 2% | 0.59% |
| Jan 2026 | 55.2% | 36.9% | 5% | 2.2% | 0.66% |
| Feb 2026 | 55.2% | 36.9% | 5% | 2.2% | 0.66% |
| Mar 2026 | 60.1% | 32.9% | 4.4% | 2% | 0.59% |
| Apr 2026 | 60.1% | 32.9% | 4.4% | 2% | 0.59% |
| May 2026 | 59.5% | 32.6% | 5.4% | 2% | 0.59% |
| Jun 2026 | 64% | 28.6% | 4.7% | 2.1% | 0.63% |
| Jul 2026 | 63.4% | 28.3% | 5.7% | 2.1% | 0.51% |
| Aug 2026 | 58.4% | 31.9% | 6.4% | 2.9% | 0.38% |
| Sep 2026 | 63.5% | 28.4% | 4.7% | 3.1% | 0.34% |
How has the Domino's and Pizza Hut comparison changed over the last 12 months?
3 findings
- Domino's was ahead of Pizza Hut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia moved from 60% to 63.5%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in Australia moved from 33% to 28.4%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for Australia pizza chains in September 2026?
2 changes
In September 2026, Domino's gained share of searches among pizza chains in Australia, from 58.4% to 63.5%.
In September 2026, Pizza Hut lost share of searches among pizza chains in Australia, from 31.9% to 28.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Domino's’ and Pizza Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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