Pizza chains in Australia:Which are most popular?
In September 2026, Domino's was the most searched pizza chain in Australia, accounting for 63.5% of all searches among the five chains we track. When we checked with ChatGPT and Google AI Overviews, Domino's and Pizza Hut showed up in every answer. Domino's was recommended most often, coming first in one out of three responses.
Domino'sShare of searches 63.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Pizza HutShare of searches 28.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Crust PizzaShare of searches 4.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
La PorchettaShare of searches 3.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th- Pizza CapersShare of searches 0.34%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top pizza chains in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Domino's and Pizza Hut appeared every time. Domino's was recommended most often, coming first in one out of three answers. Pizza Capers was second, and Pizza Hut was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Domino's1st
- Pizza Capers2nd
- Pizza Hut3rd
- Crust Pizza4th
- La Porchetta4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Domino's3 of 3Named in 3 of 3 ChatGPT answers
- Pizza Hut3 of 3Named in 3 of 3 ChatGPT answers
- Pizza Capers2 of 3Named in 2 of 3 ChatGPT answers
- Crust Pizza1 of 3Named in 1 of 3 ChatGPT answers
- La Porchetta1 of 3Named in 1 of 3 ChatGPT answers
See every answer about pizza chains
3 answers
Asked ChatGPT
“Which pizza chain has the best pizza in Australia?”
Asked ChatGPT
“What are the best pizza chains in Australia?”
Asked ChatGPT
“Which pizza chain in Australia has the best value for delivery?”
Searched Google, AI Overview
“pizza delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pizza”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which pizza chains do people search for most?
This chart shows how often people search Google for each pizza chain by name. Each line represents a brand's share of searches for all five pizza chains we track, month by month, from searches in Australia.
Share of searches by month for Domino's, Pizza Hut, Crust Pizza, La Porchetta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domino's | Pizza Hut | Crust Pizza | La Porchetta | Pizza Capers |
|---|---|---|---|---|---|
| Oct 2025 | 60% | 33% | 4.4% | 2% | 0.59% |
| Nov 2025 | 55.7% | 37.3% | 4.1% | 2.2% | 0.67% |
| Dec 2025 | 60% | 33% | 4.4% | 2% | 0.59% |
| Jan 2026 | 55.2% | 36.9% | 5% | 2.2% | 0.66% |
| Feb 2026 | 55.2% | 36.9% | 5% | 2.2% | 0.66% |
| Mar 2026 | 60.1% | 32.9% | 4.4% | 2% | 0.59% |
| Apr 2026 | 60.1% | 32.9% | 4.4% | 2% | 0.59% |
| May 2026 | 59.5% | 32.6% | 5.4% | 2% | 0.59% |
| Jun 2026 | 64% | 28.6% | 4.7% | 2.1% | 0.63% |
| Jul 2026 | 63.4% | 28.3% | 5.7% | 2.1% | 0.51% |
| Aug 2026 | 58.4% | 31.9% | 6.4% | 2.9% | 0.38% |
| Sep 2026 | 63.5% | 28.4% | 4.7% | 3.1% | 0.34% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.5% | 823K | +22.3% | +5.1 points | |
| 2, held 2nd | 28.4% | 368K | 0% | -3.5 points | |
| 3, held 3rd | 4.7% | 60.5K | -18.2% | -1.8 points | |
| 4, held 4th | 3.1% | 40.5K | +22.4% | +0.3 points | |
| 5, held 5th | 0.34% | 4.4K | 0% | 0 points |
1.
Domino's63.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +5.1 points.
28.4%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -3.5 points.
4.7%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.1%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
0.34%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among pizza chains in Australia?
5 brands
In September 2026, Domino's was the most searched among pizza chains in Australia, with an estimated 823K branded searches, 63.5% of all searches for the five we track. Pizza Hut is in 2nd place, 35.1 percentage points behind at 28.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Domino's | 60% → 63.5% | 64%Jun 2026 | 55.2%Feb 2026 | 1st |
| Pizza Hut | 33% → 28.4% | 37.3%Nov 2025 | 28.3%Jul 2026 | 2nd |
| Crust Pizza | 4.4% → 4.7% | 6.4%Aug 2026 | 4.1%Nov 2025 | 3rd |
| La Porchetta | 2% → 3.1% | 3.1%Sep 2026 | 2%May 2026 | 4th |
| Pizza Capers | 0.59% → 0.34% | 0.67%Nov 2025 | 0.34%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia increased from 60% to 63.5%.
- Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in Australia decreased from 33% to 28.4%.
- Across the 12 months ending September 2026, La Porchetta’s share of searches among pizza chains in Australia increased from 2% to 3.1%.
- Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia peaked at 64% in June 2026 and was lowest at 55.2% in February 2026.
- Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in Australia peaked at 37.3% in November 2025 and was lowest at 28.3% in July 2026.
- Across the 12 months ending September 2026, Crust Pizza’s share of searches among pizza chains in Australia peaked at 6.4% in August 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, La Porchetta’s share of searches among pizza chains in Australia peaked at 3.1% in September 2026 and was lowest at 2% in May 2026.
- Across the 12 months ending September 2026, Crust Pizza and Pizza Capers held steady: their share of searches among pizza chains in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia pizza chains in September 2026?
5 changes
In September 2026, Domino's gained share of searches among pizza chains in Australia, from 58.4% to 63.5%.
In September 2026, Pizza Hut lost share of searches among pizza chains in Australia, from 31.9% to 28.4%.
In September 2026, Crust Pizza lost share of searches among pizza chains in Australia, from 6.4% to 4.7%.
Estimated monthly branded searches for La Porchetta in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Pizza Capers in Australia fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.
How are branded searches counted for pizza chains?
6 search terms
Each brand's share of searches among pizza chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Domino's
2 branded search terms
- domino's
- dominos
Pizza Hut
1 branded search term
- pizza hut
Crust Pizza
1 branded search term
- crust pizza
La Porchetta
1 branded search term
- la porchetta
Pizza Capers
1 branded search term
- pizza capers
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