Brandwave

Crust Pizza vs Pizza Hut:Which is more popular?

In September 2026, Pizza Hut had more branded searches than Crust Pizza among pizza chains in Australia. Pizza Hut had about 368,000 branded searches, while Crust Pizza had 60,500. Pizza Hut made up 28.4% of all pizza chain searches we track, and Crust Pizza accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about pizza chains, Pizza Hut appeared in all three answers and Crust Pizza in one. Pizza Hut was mentioned before Crust Pizza in every answer.

Among pizza chains in Australia in September 2026

Who do people search for more?

Pizza Hut, about 6 searches for every 1 for Crust Pizza

Pizza Hut 368K searchesCrust Pizza 60.5K searches

Who does AI mention more?

Pizza Hut, mentioned in every answer we collected

Pizza Hut in 3 of 3Crust Pizza in 1 of 3

Who does AI recommend more?

Pizza Hut, named ahead of Crust Pizza in every answer

Pizza Hut first in 3Crust Pizza never first

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Top pizza chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pizza Hut appeared in all three answers. Crust Pizza was mentioned in one out of three: in one of the three ChatGPT answers. Pizza Hut was listed before Crust Pizza in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Domino's1st
  2. Pizza Capers2nd
  3. Pizza Hut3rd
  4. Crust Pizza4th
  5. La Porchetta4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Domino's3 of 3Named in 3 of 3 ChatGPT answers
  • Pizza Hut3 of 3Named in 3 of 3 ChatGPT answers
  • Pizza Capers2 of 3Named in 2 of 3 ChatGPT answers
  • Crust Pizza1 of 3Named in 1 of 3 ChatGPT answers
  • La Porchetta1 of 3Named in 1 of 3 ChatGPT answers

See every answer about pizza chains

3 answers

  • Asked ChatGPT

    “Which pizza chain has the best pizza in Australia?”

    1. 1Pizza Capers
    2. 2Domino's
    3. 3Pizza Hut
    4. 4Crust Pizza

  • Asked ChatGPT

    “What are the best pizza chains in Australia?”

    1. 1Pizza Capers
    2. 2Domino's
    3. 3Pizza Hut
    4. 4La Porchetta

  • Asked ChatGPT

    “Which pizza chain in Australia has the best value for delivery?”

    1. 1Domino's
    2. 2Pizza Hut

  • Searched Google, AI Overview

    “pizza delivery”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “pizza”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Crust Pizza or Pizza Hut more popular in search?

This chart shows how often people search Google for Crust Pizza and Pizza Hut by name. Each line represents a brand's share of searches for all five pizza chains we track, month by month, from searches in Australia.

Crust Pizza and Pizza Hut among pizza chains in Australia, by month

Share of searches by month for Pizza Hut, Crust Pizza. The figures are in the table below the chart.

View monthly share of searches table
MonthDomino'sPizza HutCrust PizzaLa PorchettaPizza Capers
Oct 202560%33%4.4%2%0.59%
Nov 202555.7%37.3%4.1%2.2%0.67%
Dec 202560%33%4.4%2%0.59%
Jan 202655.2%36.9%5%2.2%0.66%
Feb 202655.2%36.9%5%2.2%0.66%
Mar 202660.1%32.9%4.4%2%0.59%
Apr 202660.1%32.9%4.4%2%0.59%
May 202659.5%32.6%5.4%2%0.59%
Jun 202664%28.6%4.7%2.1%0.63%
Jul 202663.4%28.3%5.7%2.1%0.51%
Aug 202658.4%31.9%6.4%2.9%0.38%
Sep 202663.5%28.4%4.7%3.1%0.34%

How has the Crust Pizza and Pizza Hut comparison changed over the last 12 months?

3 findings
  • Pizza Hut was ahead of Crust Pizza in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crust Pizza’s share of searches among pizza chains in Australia moved from 4.4% to 4.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in Australia moved from 33% to 28.4%, and its estimated monthly branded searches moved from 550K to 368K.

How did search popularity change for Australia pizza chains in September 2026?

2 changes

  1. In September 2026, Pizza Hut lost share of searches among pizza chains in Australia, from 31.9% to 28.4%.

  2. In September 2026, Crust Pizza lost share of searches among pizza chains in Australia, from 6.4% to 4.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crust Pizza’s and Pizza Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crust Pizza

1 branded search term

  • crust pizza

Pizza Hut

1 branded search term

  • pizza hut

How the Brand Demand Index is measured

Other head-to-heads among pizza chains

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