Crust Pizza vs La Porchetta:Which is more popular?
In September 2026, Crust Pizza had more branded searches than La Porchetta among pizza chains in Australia. Crust Pizza had about 60,500 branded searches, while La Porchetta had 40,500. Crust Pizza made up 4.7% of all pizza chain searches we track, and La Porchetta accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about pizza chains, Crust Pizza and La Porchetta each appeared in one of the three answers. Crust Pizza and La Porchetta were each mentioned first in one of the two answers that named either.
Who do people search for more?
Crust Pizza, about 49% more searches than La Porchetta
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top pizza chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Crust Pizza and La Porchetta were each mentioned in one out of three: in one of the three ChatGPT answers. Crust Pizza and La Porchetta were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Domino's1st- Pizza Capers2nd
Pizza Hut3rd- Crust Pizza4th
La Porchetta4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Domino's3 of 3Named in 3 of 3 ChatGPT answers
- Pizza Hut3 of 3Named in 3 of 3 ChatGPT answers
- Pizza Capers2 of 3Named in 2 of 3 ChatGPT answers
- Crust Pizza1 of 3Named in 1 of 3 ChatGPT answers
- La Porchetta1 of 3Named in 1 of 3 ChatGPT answers
See every answer about pizza chains
3 answers
Asked ChatGPT
“Which pizza chain has the best pizza in Australia?”
Asked ChatGPT
“What are the best pizza chains in Australia?”
Asked ChatGPT
“Which pizza chain in Australia has the best value for delivery?”
Searched Google, AI Overview
“pizza delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pizza”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Crust Pizza or La Porchetta more popular in search?
This chart shows how often people search Google for Crust Pizza and La Porchetta by name. Each line represents a brand's share of searches for all five pizza chains we track, month by month, from searches in Australia.
Share of searches by month for Crust Pizza, La Porchetta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domino's | Pizza Hut | Crust Pizza | La Porchetta | Pizza Capers |
|---|---|---|---|---|---|
| Oct 2025 | 60% | 33% | 4.4% | 2% | 0.59% |
| Nov 2025 | 55.7% | 37.3% | 4.1% | 2.2% | 0.67% |
| Dec 2025 | 60% | 33% | 4.4% | 2% | 0.59% |
| Jan 2026 | 55.2% | 36.9% | 5% | 2.2% | 0.66% |
| Feb 2026 | 55.2% | 36.9% | 5% | 2.2% | 0.66% |
| Mar 2026 | 60.1% | 32.9% | 4.4% | 2% | 0.59% |
| Apr 2026 | 60.1% | 32.9% | 4.4% | 2% | 0.59% |
| May 2026 | 59.5% | 32.6% | 5.4% | 2% | 0.59% |
| Jun 2026 | 64% | 28.6% | 4.7% | 2.1% | 0.63% |
| Jul 2026 | 63.4% | 28.3% | 5.7% | 2.1% | 0.51% |
| Aug 2026 | 58.4% | 31.9% | 6.4% | 2.9% | 0.38% |
| Sep 2026 | 63.5% | 28.4% | 4.7% | 3.1% | 0.34% |
How has the Crust Pizza and La Porchetta comparison changed over the last 12 months?
3 findings
- Crust Pizza was ahead of La Porchetta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crust Pizza’s share of searches among pizza chains in Australia moved from 4.4% to 4.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, La Porchetta’s share of searches among pizza chains in Australia moved from 2% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for Australia pizza chains in September 2026?
2 changes
In September 2026, Crust Pizza lost share of searches among pizza chains in Australia, from 6.4% to 4.7%.
Estimated monthly branded searches for La Porchetta in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crust Pizza’s and La Porchetta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crust Pizza
1 branded search term
- crust pizza
La Porchetta
1 branded search term
- la porchetta
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