Brandwave

Domino's vs La Porchetta:Which is more popular?

In September 2026, Domino's had more branded searches than La Porchetta among pizza chains in Australia. Domino's had about 823,000 branded searches, while La Porchetta had 40,500. Domino's made up 63.5% of all pizza chain searches we track, and La Porchetta accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about pizza chains, Domino's appeared in all three answers and La Porchetta in one. Domino's was mentioned before La Porchetta in every answer.

Among pizza chains in Australia in September 2026

Who do people search for more?

Domino's, about 20 searches for every 1 for La Porchetta

Domino's 823K searchesLa Porchetta 40.5K searches

Who does AI mention more?

Domino's, mentioned in every answer we collected

Domino's in 3 of 3La Porchetta in 1 of 3

Who does AI recommend more?

Domino's, named ahead of La Porchetta in every answer

Domino's first in 3La Porchetta never first

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Top pizza chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Domino's appeared in all three answers. La Porchetta was mentioned in one out of three: in one of the three ChatGPT answers. Domino's was listed before La Porchetta in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Domino's1st
  2. Pizza Capers2nd
  3. Pizza Hut3rd
  4. Crust Pizza4th
  5. La Porchetta4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Domino's3 of 3Named in 3 of 3 ChatGPT answers
  • Pizza Hut3 of 3Named in 3 of 3 ChatGPT answers
  • Pizza Capers2 of 3Named in 2 of 3 ChatGPT answers
  • Crust Pizza1 of 3Named in 1 of 3 ChatGPT answers
  • La Porchetta1 of 3Named in 1 of 3 ChatGPT answers

See every answer about pizza chains

3 answers

  • Asked ChatGPT

    “Which pizza chain has the best pizza in Australia?”

    1. 1Pizza Capers
    2. 2Domino's
    3. 3Pizza Hut
    4. 4Crust Pizza

  • Asked ChatGPT

    “What are the best pizza chains in Australia?”

    1. 1Pizza Capers
    2. 2Domino's
    3. 3Pizza Hut
    4. 4La Porchetta

  • Asked ChatGPT

    “Which pizza chain in Australia has the best value for delivery?”

    1. 1Domino's
    2. 2Pizza Hut

  • Searched Google, AI Overview

    “pizza delivery”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “pizza”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Domino's or La Porchetta more popular in search?

This chart shows how often people search Google for Domino's and La Porchetta by name. Each line represents a brand's share of searches for all five pizza chains we track, month by month, from searches in Australia.

Domino's and La Porchetta among pizza chains in Australia, by month

Share of searches by month for Domino's, La Porchetta. The figures are in the table below the chart.

View monthly share of searches table
MonthDomino'sPizza HutCrust PizzaLa PorchettaPizza Capers
Oct 202560%33%4.4%2%0.59%
Nov 202555.7%37.3%4.1%2.2%0.67%
Dec 202560%33%4.4%2%0.59%
Jan 202655.2%36.9%5%2.2%0.66%
Feb 202655.2%36.9%5%2.2%0.66%
Mar 202660.1%32.9%4.4%2%0.59%
Apr 202660.1%32.9%4.4%2%0.59%
May 202659.5%32.6%5.4%2%0.59%
Jun 202664%28.6%4.7%2.1%0.63%
Jul 202663.4%28.3%5.7%2.1%0.51%
Aug 202658.4%31.9%6.4%2.9%0.38%
Sep 202663.5%28.4%4.7%3.1%0.34%

How has the Domino's and La Porchetta comparison changed over the last 12 months?

3 findings
  • Domino's was ahead of La Porchetta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia moved from 60% to 63.5%, and its estimated monthly branded searches moved from 1M to 823K.
  • Across the 12 months ending September 2026, La Porchetta’s share of searches among pizza chains in Australia moved from 2% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for Australia pizza chains in September 2026?

2 changes

  1. In September 2026, Domino's gained share of searches among pizza chains in Australia, from 58.4% to 63.5%.

  2. Estimated monthly branded searches for La Porchetta in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Domino's’ and La Porchetta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Domino's

2 branded search terms

  • domino's
  • dominos

La Porchetta

1 branded search term

  • la porchetta

How the Brand Demand Index is measured

Other head-to-heads among pizza chains

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