Brandwave

How popular isDomino's?

In September 2026, people searched for Domino's by name about 823,000 times in Australia, a 17.7% decrease from the previous year. These searches made up 63.5% of all Australia pizza chain searches, placing Domino's first out of five chains. When we asked both ChatGPT and Google AI Overviews about pizza chains, Domino's appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Domino's is the most searched of 5 competitors and the most recommended in AI answers.

  1. Domino'sShare of searches 63.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Pizza HutShare of searches 28.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Crust PizzaShare of searches 4.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  4. La PorchettaShare of searches 3.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  5. Pizza CapersShare of searches 0.34%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top pizza chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Domino's appeared in all three answers. Domino's is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Domino's1st
  2. Pizza Capers2nd
  3. Pizza Hut3rd
  4. Crust Pizza4th
  5. La Porchetta4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Domino's3 of 3Named in 3 of 3 ChatGPT answers
  • Pizza Hut3 of 3Named in 3 of 3 ChatGPT answers
  • Pizza Capers2 of 3Named in 2 of 3 ChatGPT answers
  • Crust Pizza1 of 3Named in 1 of 3 ChatGPT answers
  • La Porchetta1 of 3Named in 1 of 3 ChatGPT answers

See every answer about pizza chains

3 answers

  • Asked ChatGPT

    “Which pizza chain has the best pizza in Australia?”

    1. 1Pizza Capers
    2. 2Domino's
    3. 3Pizza Hut
    4. 4Crust Pizza

  • Asked ChatGPT

    “What are the best pizza chains in Australia?”

    1. 1Pizza Capers
    2. 2Domino's
    3. 3Pizza Hut
    4. 4La Porchetta

  • Asked ChatGPT

    “Which pizza chain in Australia has the best value for delivery?”

    1. 1Domino's
    2. 2Pizza Hut

  • Searched Google, AI Overview

    “pizza delivery”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “pizza”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which pizza chains compete with Domino's?

Domino's against pizza chains in Australia, by month

Share of searches by month for Domino's, Pizza Hut, Crust Pizza, La Porchetta. The figures are in the table below the chart.

View monthly share of searches table
MonthDomino'sPizza HutCrust PizzaLa PorchettaPizza Capers
Oct 202560%33%4.4%2%0.59%
Nov 202555.7%37.3%4.1%2.2%0.67%
Dec 202560%33%4.4%2%0.59%
Jan 202655.2%36.9%5%2.2%0.66%
Feb 202655.2%36.9%5%2.2%0.66%
Mar 202660.1%32.9%4.4%2%0.59%
Apr 202660.1%32.9%4.4%2%0.59%
May 202659.5%32.6%5.4%2%0.59%
Jun 202664%28.6%4.7%2.1%0.63%
Jul 202663.4%28.3%5.7%2.1%0.51%
Aug 202658.4%31.9%6.4%2.9%0.38%
Sep 202663.5%28.4%4.7%3.1%0.34%

  1. 1.Domino's

    63.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +5.1 points.

  2. 2.Pizza Hut

    28.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Crust Pizza

    4.7%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.La Porchetta

    3.1%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  5. 5.Pizza Capers

    0.34%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Domino's and its closest rivals

Every comparison with Domino's

4 comparisons

How has branded search demand for Domino's changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Domino's in Australia fell from 1M to 823K.
  • Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia increased from 60% to 63.5%.
  • Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia peaked at 64% in June 2026 and was lowest at 55.2% in February 2026.

How did search popularity change for Australia pizza chains in September 2026?

5 changes

  1. In September 2026, Domino's gained share of searches among pizza chains in Australia, from 58.4% to 63.5%.

  2. In September 2026, Pizza Hut lost share of searches among pizza chains in Australia, from 31.9% to 28.4%.

  3. In September 2026, Crust Pizza lost share of searches among pizza chains in Australia, from 6.4% to 4.7%.

  4. Estimated monthly branded searches for La Porchetta in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Pizza Capers in Australia fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.

How are Domino's’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Domino's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • domino's
  • dominos

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How the Brand Demand Index is measured

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