Di Lorenzo Tiles vs Tile Cloud:Which is more popular?
In September 2026, Tile Cloud had more branded searches than Di Lorenzo Tiles among tile retailers in Australia. Tile Cloud had about 12,100 branded searches, while Di Lorenzo Tiles had 2,600. Tile Cloud made up 10.4% of all tile retailer searches we track, and Di Lorenzo Tiles accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about tile retailers, neither Di Lorenzo Tiles nor Tile Cloud appeared in any of the three answers.
Who do people search for more?
Tile Cloud, about 5 searches for every 1 for Di Lorenzo Tiles
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top tile retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Di Lorenzo Tiles nor Tile Cloud showed up in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
National Tiles2 of 3Named in 2 of 3 ChatGPT answers
Beaumont Tiles1 of 3Named in 1 of 3 ChatGPT answers- Tile Cloud0 of 3Named in 0 of 3 ChatGPT answers
Bunnings0 of 3Named in 0 of 3 ChatGPT answers- Amber Tiles0 of 3Named in 0 of 3 ChatGPT answers
Di Lorenzo Tiles0 of 3Named in 0 of 3 ChatGPT answers
Tiles of Ezra0 of 3Named in 0 of 3 ChatGPT answers
Tile Republic0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tile retailers
3 answers
Asked ChatGPT
“Where's the best place to buy tiles in Australia?”
Asked ChatGPT
“Which tile shop has the best range for a bathroom renovation?”
Asked ChatGPT
“What's a good tile shop near me?”
Searched Google, AI Overview
“tiles near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tile shop near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Di Lorenzo Tiles or Tile Cloud more popular in search?
This chart shows how often people search Google for Di Lorenzo Tiles and Tile Cloud by name. Each line represents a brand's share of searches for all eight tile retailers we track, month by month, from searches in Australia.
Share of searches by month for Tile Cloud, Di Lorenzo Tiles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beaumont Tiles | National Tiles | Tile Cloud | Bunnings | Amber Tiles | Di Lorenzo Tiles | Tiles of Ezra | Tile Republic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.3% | 11.8% | 6.5% | 6.5% | 1.9% | 1% | 0.65% |
| Nov 2025 | 38.9% | 31.8% | 14.3% | 6.4% | 5.2% | 1.9% | 1% | 0.57% |
| Dec 2025 | 40.2% | 32.9% | 9.8% | 8% | 5.4% | 1.7% | 1.3% | 0.71% |
| Jan 2026 | 43% | 28.8% | 12.9% | 7% | 4.7% | 1.8% | 1.1% | 0.71% |
| Feb 2026 | 43% | 28.8% | 12.9% | 5.8% | 5.8% | 2.1% | 1.1% | 0.63% |
| Mar 2026 | 42.6% | 28.5% | 12.8% | 7% | 4.7% | 2.4% | 1.3% | 0.7% |
| Apr 2026 | 41.5% | 27.8% | 12.4% | 8.3% | 5.5% | 2.3% | 1.3% | 0.74% |
| May 2026 | 45.3% | 24.8% | 13.6% | 7.4% | 4.9% | 2.1% | 1.2% | 0.66% |
| Jun 2026 | 46% | 25.1% | 13.7% | 6.2% | 5% | 2.1% | 1.2% | 0.67% |
| Jul 2026 | 41.6% | 27.8% | 12.5% | 8.3% | 5.6% | 2.1% | 1.3% | 0.74% |
| Aug 2026 | 43.9% | 29.4% | 10.7% | 7.2% | 4.8% | 1.9% | 1.4% | 0.64% |
| Sep 2026 | 42.6% | 28.5% | 10.4% | 8.5% | 5.7% | 2.2% | 1.4% | 0.76% |
How has the Di Lorenzo Tiles and Tile Cloud comparison changed over the last 12 months?
3 findings
- Tile Cloud was ahead of Di Lorenzo Tiles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Di Lorenzo Tiles’ share of searches among tile retailers in Australia moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 2.6K.
- Across the 12 months ending September 2026, Tile Cloud’s share of searches among tile retailers in Australia moved from 11.8% to 10.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for Australia tile retailers in September 2026?
2 changes
Tile Cloud’s share of searches among tile retailers in Australia has lost ground for 3 months in a row, from 13.7% to 10.4% in September 2026.
Estimated monthly branded searches for Di Lorenzo Tiles in Australia fell 10.3% over 12 measured months, from 2.9K to 2.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Di Lorenzo Tiles’ and Tile Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Di Lorenzo Tiles
2 branded search terms
- di lorenzo
- di lorenzo tiles
Tile Cloud
1 branded search term
- tile cloud
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