Darrell Lea vs The Natural Confectionery Co.:Which is more popular?
In September 2026, Darrell Lea had more branded searches than The Natural Confectionery Co. among lolly brands in Australia. Darrell Lea had about 12,100 branded searches, while The Natural Confectionery Co. had 5,200. Darrell Lea made up 18.2% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about lolly brands, Darrell Lea and The Natural Confectionery Co. each appeared in two of the five answers.
Who do people search for more?
Darrell Lea, about 2 searches for every 1 for The Natural Confectionery Co.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Darrell Lea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Natural Confectionery Co. was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Darrell Lea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sour Patch Kids2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Natural Confectionery Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starburst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nerds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lollies should I buy in Australia?”
Asked ChatGPT
“What are the best lolly brands in Australia?”
Asked ChatGPT
“What are the best sour lollies?”
Searched Google, AI Overview
“lollies”
Searched Google, AI Overview
“sour lollies”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Darrell Lea or The Natural Confectionery Co. more popular in search?
This chart shows how often people search Google for Darrell Lea and The Natural Confectionery Co. by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from searches in Australia.
Share of searches by month for Darrell Lea, The Natural Confectionery Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skittles | Darrell Lea | Allens | Sour Patch Kids | Haribo | Starburst | The Natural Confectionery Co. | Nerds |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.7% | 11.1% | 13.7% | 11.1% | 13.7% | 6.6% | 2.2% |
| Nov 2025 | 23% | 23% | 10.3% | 15.4% | 10.3% | 10.3% | 5.3% | 2.5% |
| Dec 2025 | 18.5% | 27.7% | 12.3% | 15.1% | 8.2% | 10.1% | 6.1% | 1.9% |
| Jan 2026 | 18.5% | 18.5% | 15.1% | 12.3% | 12.3% | 15.1% | 6% | 2.3% |
| Feb 2026 | 22.2% | 18.2% | 14.8% | 14.8% | 9.9% | 12.1% | 5.9% | 2% |
| Mar 2026 | 20.9% | 25.6% | 11.4% | 14% | 9.3% | 11.4% | 5.7% | 1.7% |
| Apr 2026 | 22.4% | 22.4% | 12.2% | 15% | 10% | 10% | 6.1% | 1.9% |
| May 2026 | 23.4% | 15.7% | 15.7% | 15.7% | 10.4% | 10.4% | 6.6% | 2.1% |
| Jun 2026 | 20.7% | 13.9% | 17% | 17% | 11.3% | 11.3% | 6.7% | 2.2% |
| Jul 2026 | 20.9% | 17.1% | 17.1% | 14% | 9.3% | 11.4% | 6.7% | 3.3% |
| Aug 2026 | 21% | 14% | 21% | 14% | 9.3% | 11.5% | 7.4% | 1.8% |
| Sep 2026 | 22.3% | 18.2% | 14.9% | 14.9% | 9.9% | 9.9% | 7.8% | 2% |
How has the Darrell Lea and The Natural Confectionery Co. comparison changed over the last 12 months?
3 findings
- Darrell Lea was ahead of The Natural Confectionery Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia moved from 16.7% to 18.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia moved from 6.6% to 7.8%, and its estimated monthly branded searches moved from 3.9K to 5.2K.
How did search popularity change for Australia lolly brands in September 2026?
2 changes
In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches.
The Natural Confectionery Co.’s share of searches among lolly brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.8% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Darrell Lea’s and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Darrell Lea
1 branded search term
- darrell lea
The Natural Confectionery Co.
2 branded search terms
- natural confectionery
- the natural confectionery co
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