How popular isThe Natural Confectionery Co.?
In September 2026, people searched for The Natural Confectionery Co. by name about 5,200 times in Australia, a 33.3% increase from the previous year. These searches made up 7.8% of all Australia lolly brand searches, placing The Natural Confectionery Co. seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about lolly brands, The Natural Confectionery Co. appeared in two of the five answers.
The Natural Confectionery Co. is the seventh most searched of 8 competitors.
SkittlesShare of searches 22.3%Mentioned in 0 of 5 AI answers
Darrell LeaShare of searches 18.2%Mentioned in 2 of 5 AI answers
AllensShare of searches 14.9%Mentioned in 0 of 5 AI answers
Sour Patch KidsShare of searches 14.9%Mentioned in 2 of 5 AI answers
The Natural Confectionery Co.Share of searches 7.8%Mentioned in 2 of 5 AI answers
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Natural Confectionery Co. was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Darrell Lea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sour Patch Kids2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Natural Confectionery Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starburst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nerds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lollies should I buy in Australia?”
Asked ChatGPT
“What are the best lolly brands in Australia?”
Asked ChatGPT
“What are the best sour lollies?”
Searched Google, AI Overview
“lollies”
Searched Google, AI Overview
“sour lollies”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which lolly brands compete with The Natural Confectionery Co.?
Share of searches by month for Skittles, Darrell Lea, Allens, Sour Patch Kids, Haribo, Starburst, The Natural Confectionery Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skittles | Darrell Lea | Allens | Sour Patch Kids | Haribo | Starburst | The Natural Confectionery Co. | Nerds |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.7% | 11.1% | 13.7% | 11.1% | 13.7% | 6.6% | 2.2% |
| Nov 2025 | 23% | 23% | 10.3% | 15.4% | 10.3% | 10.3% | 5.3% | 2.5% |
| Dec 2025 | 18.5% | 27.7% | 12.3% | 15.1% | 8.2% | 10.1% | 6.1% | 1.9% |
| Jan 2026 | 18.5% | 18.5% | 15.1% | 12.3% | 12.3% | 15.1% | 6% | 2.3% |
| Feb 2026 | 22.2% | 18.2% | 14.8% | 14.8% | 9.9% | 12.1% | 5.9% | 2% |
| Mar 2026 | 20.9% | 25.6% | 11.4% | 14% | 9.3% | 11.4% | 5.7% | 1.7% |
| Apr 2026 | 22.4% | 22.4% | 12.2% | 15% | 10% | 10% | 6.1% | 1.9% |
| May 2026 | 23.4% | 15.7% | 15.7% | 15.7% | 10.4% | 10.4% | 6.6% | 2.1% |
| Jun 2026 | 20.7% | 13.9% | 17% | 17% | 11.3% | 11.3% | 6.7% | 2.2% |
| Jul 2026 | 20.9% | 17.1% | 17.1% | 14% | 9.3% | 11.4% | 6.7% | 3.3% |
| Aug 2026 | 21% | 14% | 21% | 14% | 9.3% | 11.5% | 7.4% | 1.8% |
| Sep 2026 | 22.3% | 18.2% | 14.9% | 14.9% | 9.9% | 9.9% | 7.8% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.3% | 14.8K | 0% | +1.3 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 18.2% | 12.1K | +22.2% | +4.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 14.9% | 9.9K | -33.1% | -6.1 pointsmoved from 1st to 3rd | |
| 4, held 4th | 14.9% | 9.9K | 0% | +0.9 points | |
| 5, moved from 6th to 5th | 9.9% | 6.6K | 0% | +0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.9% | 6.6K | -18.5% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 7.8% | 5.2K | 0% | +0.5 points | |
| 8, held 8th | 2% | 1.3K | 0% | +0.1 points |
1.
Skittles22.3%
Moved from 2nd to 1st. 14.8K estimated branded searches, 0% vs prior month. Share +1.3 points.
18.2%
Moved from 3rd to 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +4.2 points.
3.
Allens14.9%
Moved from 1st to 3rd. 9.9K estimated branded searches, -33.1% vs prior month. Share -6.1 points.
14.9%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Haribo9.9%
Moved from 6th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
9.9%
Moved from 5th to 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
Held 7th. 5.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
8.
Nerds2%
Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between The Natural Confectionery Co. and its closest rivals
- The Natural Confectionery Co. vs Allens: compare popularity
- The Natural Confectionery Co. vs Sour Patch Kids: compare popularity
- The Natural Confectionery Co. vs Haribo: compare popularity
- The Natural Confectionery Co. vs Starburst: compare popularity
- The Natural Confectionery Co. vs Nerds: compare popularity
- Compare The Natural Confectionery Co. with any brand
Every comparison with The Natural Confectionery Co.
7 comparisons
How has branded search demand for The Natural Confectionery Co. changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Natural Confectionery Co. in Australia rose from 3.9K to 5.2K.
- Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia increased from 6.6% to 7.8%.
- Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia peaked at 7.8% in September 2026 and was lowest at 5.3% in November 2025.
How did search popularity change for Australia lolly brands in September 2026?
6 changes
In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches.
In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches.
In September 2026, Haribo overtook Starburst to rank 5th among lolly brands in Australia, with 9.9% of the searches.
In September 2026, Sour Patch Kids gained share of searches among lolly brands in Australia, from 14% to 14.9%.
In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%.
In September 2026, Starburst lost share of searches among lolly brands in Australia, from 11.5% to 9.9%.
How are The Natural Confectionery Co.’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Natural Confectionery Co.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- natural confectionery
- the natural confectionery co
Who owns The Natural Confectionery Co.?
The Natural Confectionery Co. is owned by Mondelēz International. Brandwave also tracks 
Oreo and Sour Patch Kids, owned by the same company, in Australia.
Do you work for The Natural Confectionery Co.? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Natural Confectionery Co. your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.