Lolly brands in Australia:Which are most popular?

Name: Lolly brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Skittles was the most searched lolly brand in Australia, accounting for 22.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Darrell Lea, Sour Patch Kids and The Natural Confectionery Co. were mentioned most often, in two of the five answers.

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Top lolly brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Darrell Lea, Sour Patch Kids and The Natural Confectionery Co. were mentioned most often, in two of the five answers. Skittles, which ranked first in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Darrell Lea	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Sour Patch Kids	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
The Natural Confectionery Co.	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Skittles	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Allens	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Haribo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Starburst	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Nerds	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Darrell Lea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sour Patch Kids2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Natural Confectionery Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starburst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nerds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Asked ChatGPT
“Which lollies should I buy in Australia?”
1. 1Darrell Lea
Asked ChatGPT
“What are the best lolly brands in Australia?”
1. 1The Natural Confectionery Co.
2. 2Darrell Lea
Asked ChatGPT
“What are the best sour lollies?”
1. 1Sour Patch Kids
Searched Google, AI Overview
“lollies”
1. 1The Natural Confectionery Co.
Searched Google, AI Overview
“sour lollies”
1. 1Sour Patch Kids

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which lolly brands do people search for most?

This chart shows how often people search Google for each lolly brand by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from searches in Australia.

Share of searches among lolly brands in Australia, by month

Month	Skittles	Darrell Lea	Allens	Sour Patch Kids	Haribo	Starburst	The Natural Confectionery Co.	Nerds
Oct 2025	25%	16.7%	11.1%	13.7%	11.1%	13.7%	6.6%	2.2%
Nov 2025	23%	23%	10.3%	15.4%	10.3%	10.3%	5.3%	2.5%
Dec 2025	18.5%	27.7%	12.3%	15.1%	8.2%	10.1%	6.1%	1.9%
Jan 2026	18.5%	18.5%	15.1%	12.3%	12.3%	15.1%	6%	2.3%
Feb 2026	22.2%	18.2%	14.8%	14.8%	9.9%	12.1%	5.9%	2%
Mar 2026	20.9%	25.6%	11.4%	14%	9.3%	11.4%	5.7%	1.7%
Apr 2026	22.4%	22.4%	12.2%	15%	10%	10%	6.1%	1.9%
May 2026	23.4%	15.7%	15.7%	15.7%	10.4%	10.4%	6.6%	2.1%
Jun 2026	20.7%	13.9%	17%	17%	11.3%	11.3%	6.7%	2.2%
Jul 2026	20.9%	17.1%	17.1%	14%	9.3%	11.4%	6.7%	3.3%
Aug 2026	21%	14%	21%	14%	9.3%	11.5%	7.4%	1.8%
Sep 2026	22.3%	18.2%	14.9%	14.9%	9.9%	9.9%	7.8%	2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Skittles	22.3%	14.8K	0%	+1.3 pointsmoved from 2nd to 1st
2, moved from 3rd to 2nd	Darrell Lea	18.2%	12.1K	+22.2%	+4.2 pointsmoved from 3rd to 2nd
3, moved from 1st to 3rd	Allens	14.9%	9.9K	-33.1%	-6.1 pointsmoved from 1st to 3rd
4, held 4th	Sour Patch Kids Mondelēz International	14.9%	9.9K	0%	+0.9 points
5, moved from 6th to 5th	Haribo	9.9%	6.6K	0%	+0.6 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Starburst Mars	9.9%	6.6K	-18.5%	-1.5 pointsmoved from 5th to 6th
7, held 7th	The Natural Confectionery Co.Mondelēz International	7.8%	5.2K	0%	+0.5 points
8, held 8th	Nerds	2%	1.3K	0%	+0.1 points

1.Skittles
22.3%
Moved from 2nd to 1st. 14.8K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.Darrell Lea
18.2%
Moved from 3rd to 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +4.2 points.
3.Allens
14.9%
Moved from 1st to 3rd. 9.9K estimated branded searches, -33.1% vs prior month. Share -6.1 points.
4.Sour Patch Kids
14.9%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.Haribo
9.9%
Moved from 6th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.Starburst
9.9%
Moved from 5th to 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
7.The Natural Confectionery Co.
7.8%
Held 7th. 5.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
8.Nerds
2%
Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among lolly brands in Australia?

8 brands

In September 2026, Skittles was the most searched among lolly brands in Australia, with an estimated 14.8K branded searches, 22.3% of all searches for the eight we track. Darrell Lea is in 2nd place, 4.1 percentage points behind at 18.2%.

Australia lolly brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Skittles	25% → 22.3%	25%Oct 2025	18.5%Jan 2026	1st
Darrell Lea	16.7% → 18.2%	27.7%Dec 2025	13.9%Jun 2026	2nd
Allens	11.1% → 14.9%	21%Aug 2026	10.3%Nov 2025	5th → 3rd
Sour Patch Kids	13.7% → 14.9%	17%Jun 2026	12.3%Jan 2026	3rd → 4th
Haribo	11.1% → 9.9%	12.3%Jan 2026	8.2%Dec 2025	6th → 5th
Starburst	13.7% → 9.9%	15.1%Jan 2026	9.9%Sep 2026	4th → 6th
The Natural Confectionery Co.	6.6% → 7.8%	7.8%Sep 2026	5.3%Nov 2025	7th
Nerds	2.2% → 2%	3.3%Jul 2026	1.7%Mar 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands in Australia decreased from 25% to 22.3%.
Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia increased from 16.7% to 18.2%.
Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia increased from 11.1% to 14.9%.
Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among lolly brands in Australia increased from 13.7% to 14.9%.
Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands in Australia decreased from 11.1% to 9.9%.
Across the 12 months ending September 2026, Starburst’s share of searches among lolly brands in Australia decreased from 13.7% to 9.9%.
Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia increased from 6.6% to 7.8%.
Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands in Australia peaked at 25% in October 2025 and was lowest at 18.5% in January 2026.
Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia peaked at 27.7% in December 2025 and was lowest at 13.9% in June 2026.
Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia peaked at 21% in August 2026 and was lowest at 10.3% in November 2025.
Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among lolly brands in Australia peaked at 17% in June 2026 and was lowest at 12.3% in January 2026.
Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands in Australia peaked at 12.3% in January 2026 and was lowest at 8.2% in December 2025.
Across the 12 months ending September 2026, Starburst’s share of searches among lolly brands in Australia peaked at 15.1% in January 2026 and was lowest at 9.9% in September 2026.
Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia peaked at 7.8% in September 2026 and was lowest at 5.3% in November 2025.
Across the 12 months ending September 2026, Nerds’ share of searches among lolly brands in Australia peaked at 3.3% in July 2026 and was lowest at 1.7% in March 2026.
Across the 12 months ending September 2026, Allens rose from 5th to 3rd among lolly brands in Australia.
Across the 12 months ending September 2026, Sour Patch Kids fell from 3rd to 4th among lolly brands in Australia.
Across the 12 months ending September 2026, Haribo rose from 6th to 5th among lolly brands in Australia.
Across the 12 months ending September 2026, Starburst fell from 4th to 6th among lolly brands in Australia.
Across the 12 months ending September 2026, Nerds held steady: its share of searches among lolly brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia lolly brands in September 2026?

7 changes

In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches.
In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches.
In September 2026, Haribo overtook Starburst to rank 5th among lolly brands in Australia, with 9.9% of the searches.
In September 2026, Sour Patch Kids gained share of searches among lolly brands in Australia, from 14% to 14.9%.
In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%.
In September 2026, Starburst lost share of searches among lolly brands in Australia, from 11.5% to 9.9%.
The Natural Confectionery Co.’s share of searches among lolly brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.8% in September 2026.

How are branded searches counted for lolly brands?

9 search terms

Each brand's share of searches among lolly brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.