Allens vs Skittles:Which is more popular?
In September 2026, Skittles had more branded searches than Allens among lolly brands in Australia. Skittles had about 14,800 branded searches, while Allens had 9,900. Skittles made up 22.3% of all lolly brand searches we track, and Allens accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about lolly brands, neither Allens nor Skittles appeared in any of the five answers.
Who do people search for more?
Skittles, about 49% more searches than Allens
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Allens nor Skittles showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Darrell Lea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sour Patch Kids2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Natural Confectionery Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starburst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nerds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lollies should I buy in Australia?”
Asked ChatGPT
“What are the best lolly brands in Australia?”
Asked ChatGPT
“What are the best sour lollies?”
Searched Google, AI Overview
“lollies”
Searched Google, AI Overview
“sour lollies”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Allens or Skittles more popular in search?
This chart shows how often people search Google for Allens and Skittles by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from searches in Australia.
Share of searches by month for Skittles, Allens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skittles | Darrell Lea | Allens | Sour Patch Kids | Haribo | Starburst | The Natural Confectionery Co. | Nerds |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.7% | 11.1% | 13.7% | 11.1% | 13.7% | 6.6% | 2.2% |
| Nov 2025 | 23% | 23% | 10.3% | 15.4% | 10.3% | 10.3% | 5.3% | 2.5% |
| Dec 2025 | 18.5% | 27.7% | 12.3% | 15.1% | 8.2% | 10.1% | 6.1% | 1.9% |
| Jan 2026 | 18.5% | 18.5% | 15.1% | 12.3% | 12.3% | 15.1% | 6% | 2.3% |
| Feb 2026 | 22.2% | 18.2% | 14.8% | 14.8% | 9.9% | 12.1% | 5.9% | 2% |
| Mar 2026 | 20.9% | 25.6% | 11.4% | 14% | 9.3% | 11.4% | 5.7% | 1.7% |
| Apr 2026 | 22.4% | 22.4% | 12.2% | 15% | 10% | 10% | 6.1% | 1.9% |
| May 2026 | 23.4% | 15.7% | 15.7% | 15.7% | 10.4% | 10.4% | 6.6% | 2.1% |
| Jun 2026 | 20.7% | 13.9% | 17% | 17% | 11.3% | 11.3% | 6.7% | 2.2% |
| Jul 2026 | 20.9% | 17.1% | 17.1% | 14% | 9.3% | 11.4% | 6.7% | 3.3% |
| Aug 2026 | 21% | 14% | 21% | 14% | 9.3% | 11.5% | 7.4% | 1.8% |
| Sep 2026 | 22.3% | 18.2% | 14.9% | 14.9% | 9.9% | 9.9% | 7.8% | 2% |
How has the Allens and Skittles comparison changed over the last 12 months?
3 findings
- Skittles was ahead of Allens in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia moved from 11.1% to 14.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands in Australia moved from 25% to 22.3%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia lolly brands in September 2026?
3 changes
In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches.
In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches.
In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Allens’ and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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