How popular isStarburst?
In September 2026, people searched for Starburst by name about 6,600 times in Australia, an 18.5% decrease from the previous year. These searches made up 9.9% of all Australia lolly brand searches, placing Starburst sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lolly brands, Starburst did not appear in any of the answers.
Starburst is the sixth most searched of 8 competitors.
SkittlesShare of searches 22.3%Mentioned in 0 of 5 AI answers
Darrell LeaShare of searches 18.2%Mentioned in 2 of 5 AI answers
AllensShare of searches 14.9%Mentioned in 0 of 5 AI answers
Sour Patch KidsShare of searches 14.9%Mentioned in 2 of 5 AI answers
StarburstShare of searches 9.9%Mentioned in 0 of 5 AI answers
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starburst did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Darrell Lea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sour Patch Kids2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Natural Confectionery Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Starburst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nerds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lollies should I buy in Australia?”
Asked ChatGPT
“What are the best lolly brands in Australia?”
Asked ChatGPT
“What are the best sour lollies?”
Searched Google, AI Overview
“lollies”
Searched Google, AI Overview
“sour lollies”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which lolly brands compete with Starburst?
Share of searches by month for Skittles, Darrell Lea, Allens, Sour Patch Kids, Haribo, Starburst, The Natural Confectionery Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skittles | Darrell Lea | Allens | Sour Patch Kids | Haribo | Starburst | The Natural Confectionery Co. | Nerds |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.7% | 11.1% | 13.7% | 11.1% | 13.7% | 6.6% | 2.2% |
| Nov 2025 | 23% | 23% | 10.3% | 15.4% | 10.3% | 10.3% | 5.3% | 2.5% |
| Dec 2025 | 18.5% | 27.7% | 12.3% | 15.1% | 8.2% | 10.1% | 6.1% | 1.9% |
| Jan 2026 | 18.5% | 18.5% | 15.1% | 12.3% | 12.3% | 15.1% | 6% | 2.3% |
| Feb 2026 | 22.2% | 18.2% | 14.8% | 14.8% | 9.9% | 12.1% | 5.9% | 2% |
| Mar 2026 | 20.9% | 25.6% | 11.4% | 14% | 9.3% | 11.4% | 5.7% | 1.7% |
| Apr 2026 | 22.4% | 22.4% | 12.2% | 15% | 10% | 10% | 6.1% | 1.9% |
| May 2026 | 23.4% | 15.7% | 15.7% | 15.7% | 10.4% | 10.4% | 6.6% | 2.1% |
| Jun 2026 | 20.7% | 13.9% | 17% | 17% | 11.3% | 11.3% | 6.7% | 2.2% |
| Jul 2026 | 20.9% | 17.1% | 17.1% | 14% | 9.3% | 11.4% | 6.7% | 3.3% |
| Aug 2026 | 21% | 14% | 21% | 14% | 9.3% | 11.5% | 7.4% | 1.8% |
| Sep 2026 | 22.3% | 18.2% | 14.9% | 14.9% | 9.9% | 9.9% | 7.8% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.3% | 14.8K | 0% | +1.3 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 18.2% | 12.1K | +22.2% | +4.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 14.9% | 9.9K | -33.1% | -6.1 pointsmoved from 1st to 3rd | |
| 4, held 4th | 14.9% | 9.9K | 0% | +0.9 points | |
| 5, moved from 6th to 5th | 9.9% | 6.6K | 0% | +0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.9% | 6.6K | -18.5% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 7.8% | 5.2K | 0% | +0.5 points | |
| 8, held 8th | 2% | 1.3K | 0% | +0.1 points |
1.
Skittles22.3%
Moved from 2nd to 1st. 14.8K estimated branded searches, 0% vs prior month. Share +1.3 points.
18.2%
Moved from 3rd to 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +4.2 points.
3.
Allens14.9%
Moved from 1st to 3rd. 9.9K estimated branded searches, -33.1% vs prior month. Share -6.1 points.
14.9%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Haribo9.9%
Moved from 6th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
9.9%
Moved from 5th to 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
Held 7th. 5.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
8.
Nerds2%
Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Starburst and its closest rivals
Every comparison with Starburst
7 comparisons
How has branded search demand for Starburst changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Starburst in Australia fell from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Starburst’s share of searches among lolly brands in Australia decreased from 13.7% to 9.9%.
- Across the 12 months ending September 2026, Starburst’s share of searches among lolly brands in Australia peaked at 15.1% in January 2026 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, Starburst fell from 4th to 6th among lolly brands in Australia.
How did search popularity change for Australia lolly brands in September 2026?
6 changes
In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches.
In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches.
In September 2026, Haribo overtook Starburst to rank 5th among lolly brands in Australia, with 9.9% of the searches.
In September 2026, Sour Patch Kids gained share of searches among lolly brands in Australia, from 14% to 14.9%.
In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%.
In September 2026, Starburst lost share of searches among lolly brands in Australia, from 11.5% to 9.9%.
How are Starburst’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Starburst’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- starburst
Who owns Starburst?
Starburst is owned by 
Mars. Brandwave also tracks 
Airwaves, Eclipse, Extra, 
Hubba Bubba, Juicy Fruit, 
Pedigree and 
Royal Canin, owned by the same company, in Australia.
Do you work for Starburst? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Starburst your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.