Allens vs Darrell Lea:Which is more popular?
In September 2026, Darrell Lea had more branded searches than Allens among lolly brands in Australia. Darrell Lea had about 12,100 branded searches, while Allens had 9,900. Darrell Lea made up 18.2% of all lolly brand searches we track, and Allens accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about lolly brands, Darrell Lea appeared in two of the five answers and Allens in none.
Who do people search for more?
Darrell Lea, about 22% more searches than Allens
Who does AI mention more?
Darrell Lea, mentioned in 2 of 5 answers, Allens in 0
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Darrell Lea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Allens did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Darrell Lea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sour Patch Kids2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Natural Confectionery Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starburst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nerds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lollies should I buy in Australia?”
Asked ChatGPT
“What are the best lolly brands in Australia?”
Asked ChatGPT
“What are the best sour lollies?”
Searched Google, AI Overview
“lollies”
Searched Google, AI Overview
“sour lollies”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Allens or Darrell Lea more popular in search?
This chart shows how often people search Google for Allens and Darrell Lea by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from searches in Australia.
Share of searches by month for Darrell Lea, Allens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skittles | Darrell Lea | Allens | Sour Patch Kids | Haribo | Starburst | The Natural Confectionery Co. | Nerds |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.7% | 11.1% | 13.7% | 11.1% | 13.7% | 6.6% | 2.2% |
| Nov 2025 | 23% | 23% | 10.3% | 15.4% | 10.3% | 10.3% | 5.3% | 2.5% |
| Dec 2025 | 18.5% | 27.7% | 12.3% | 15.1% | 8.2% | 10.1% | 6.1% | 1.9% |
| Jan 2026 | 18.5% | 18.5% | 15.1% | 12.3% | 12.3% | 15.1% | 6% | 2.3% |
| Feb 2026 | 22.2% | 18.2% | 14.8% | 14.8% | 9.9% | 12.1% | 5.9% | 2% |
| Mar 2026 | 20.9% | 25.6% | 11.4% | 14% | 9.3% | 11.4% | 5.7% | 1.7% |
| Apr 2026 | 22.4% | 22.4% | 12.2% | 15% | 10% | 10% | 6.1% | 1.9% |
| May 2026 | 23.4% | 15.7% | 15.7% | 15.7% | 10.4% | 10.4% | 6.6% | 2.1% |
| Jun 2026 | 20.7% | 13.9% | 17% | 17% | 11.3% | 11.3% | 6.7% | 2.2% |
| Jul 2026 | 20.9% | 17.1% | 17.1% | 14% | 9.3% | 11.4% | 6.7% | 3.3% |
| Aug 2026 | 21% | 14% | 21% | 14% | 9.3% | 11.5% | 7.4% | 1.8% |
| Sep 2026 | 22.3% | 18.2% | 14.9% | 14.9% | 9.9% | 9.9% | 7.8% | 2% |
How has the Allens and Darrell Lea comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Allens took it in June 2026, Darrell Lea took it in September 2026.
- Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia moved from 11.1% to 14.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia moved from 16.7% to 18.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for Australia lolly brands in September 2026?
3 changes
In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches.
In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches.
In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Allens’ and Darrell Lea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allens
1 branded search term
- allens lollies
Darrell Lea
1 branded search term
- darrell lea
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