Brandwave

Haribo vs Sour Patch Kids:Which is more popular?

In September 2026, Sour Patch Kids had more branded searches than Haribo among lolly brands in Australia. Sour Patch Kids had about 9,900 branded searches, while Haribo had 6,600. Sour Patch Kids made up 14.9% of all lolly brand searches we track, and Haribo accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about lolly brands, Sour Patch Kids appeared in two of the five answers and Haribo in none.

Among lolly brands in Australia in September 2026

Who do people search for more?

Sour Patch Kids, about 50% more searches than Haribo

Sour Patch Kids 9.9K searchesHaribo 6.6K searches

Who does AI mention more?

Sour Patch Kids, mentioned in 2 of 5 answers, Haribo in 0

Sour Patch Kids in 2 of 5Haribo in 0 of 5

Follow Haribo vs Sour Patch Kids and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sour Patch Kids was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Haribo did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Darrell Lea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sour Patch Kids2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Natural Confectionery Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nerds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Haribo or Sour Patch Kids more popular in search?

This chart shows how often people search Google for Haribo and Sour Patch Kids by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from searches in Australia.

Haribo and Sour Patch Kids among lolly brands in Australia, by month

Share of searches by month for Sour Patch Kids, Haribo. The figures are in the table below the chart.

View monthly share of searches table
MonthSkittlesDarrell LeaAllensSour Patch KidsHariboStarburstThe Natural Confectionery Co.Nerds
Oct 202525%16.7%11.1%13.7%11.1%13.7%6.6%2.2%
Nov 202523%23%10.3%15.4%10.3%10.3%5.3%2.5%
Dec 202518.5%27.7%12.3%15.1%8.2%10.1%6.1%1.9%
Jan 202618.5%18.5%15.1%12.3%12.3%15.1%6%2.3%
Feb 202622.2%18.2%14.8%14.8%9.9%12.1%5.9%2%
Mar 202620.9%25.6%11.4%14%9.3%11.4%5.7%1.7%
Apr 202622.4%22.4%12.2%15%10%10%6.1%1.9%
May 202623.4%15.7%15.7%15.7%10.4%10.4%6.6%2.1%
Jun 202620.7%13.9%17%17%11.3%11.3%6.7%2.2%
Jul 202620.9%17.1%17.1%14%9.3%11.4%6.7%3.3%
Aug 202621%14%21%14%9.3%11.5%7.4%1.8%
Sep 202622.3%18.2%14.9%14.9%9.9%9.9%7.8%2%

How has the Haribo and Sour Patch Kids comparison changed over the last 12 months?

3 findings
  • Sour Patch Kids was ahead of Haribo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands in Australia moved from 11.1% to 9.9%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among lolly brands in Australia moved from 13.7% to 14.9%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for Australia lolly brands in September 2026?

2 changes
  1. In September 2026, Haribo overtook Starburst to rank 5th among lolly brands in Australia, with 9.9% of the searches.

  2. In September 2026, Sour Patch Kids gained share of searches among lolly brands in Australia, from 14% to 14.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Haribo’s and Sour Patch Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haribo

1 branded search term

  • haribo

Sour Patch Kids

1 branded search term

  • sour patch kids

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.