CommBank vs Zeller:Which is more popular?
In September 2026, Zeller had more branded searches than CommBank among EFTPOS providers in Australia. Zeller had about 18,700 branded searches, while CommBank had 1,000. Zeller made up 35.2% of all EFTPOS provider searches we track, and CommBank accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about EFTPOS providers, Zeller appeared in all five answers and CommBank in four. Zeller was mentioned before CommBank in three out of five answers.
Who do people search for more?
Zeller, about 19 searches for every 1 for CommBank
Who does AI mention more?
Zeller, mentioned in every answer we collected
Who does AI recommend more?
Zeller, named ahead of CommBank in 3 of 5 answers
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Top EFTPOS providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeller appeared in all five answers. CommBank was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zeller was listed before CommBank in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tyro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EFTPOS providers
5 answers
Asked ChatGPT
“Which EFTPOS provider should my business use in Australia?”
Asked ChatGPT
“What are the best EFTPOS machines for small businesses in Australia?”
Asked ChatGPT
“What's the cheapest EFTPOS provider in Australia for a cafe?”
Searched Google, AI Overview
“eftpos machine”
Searched Google, AI Overview
“eftpos terminal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is CommBank or Zeller more popular in search?
This chart shows how often people search Google for CommBank and Zeller by name. Each line represents a brand's share of searches for all five EFTPOS providers we track, month by month, from searches in Australia.
Share of searches by month for Zeller, CommBank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyro | Zeller | Square | Smartpay | CommBank |
|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 34.3% | 13.6% | 5.4% | 2% |
| Nov 2025 | 45.2% | 34.7% | 13.8% | 4.4% | 2% |
| Dec 2025 | 48.8% | 31.4% | 13% | 4.9% | 1.8% |
| Jan 2026 | 45.1% | 33.4% | 14.8% | 5.1% | 1.6% |
| Feb 2026 | 50.3% | 31.1% | 12.3% | 4.8% | 1.5% |
| Mar 2026 | 45.4% | 34.5% | 13.6% | 4.3% | 2.3% |
| Apr 2026 | 45.4% | 34.4% | 15% | 3.6% | 1.6% |
| May 2026 | 48.9% | 30.8% | 15.6% | 3.2% | 1.5% |
| Jun 2026 | 47.1% | 29.9% | 18.2% | 3.1% | 1.7% |
| Jul 2026 | 46.5% | 29.3% | 18.7% | 3.8% | 1.7% |
| Aug 2026 | 45.7% | 34.7% | 15.3% | 2.3% | 2% |
| Sep 2026 | 44.8% | 35.2% | 15.6% | 2.4% | 1.9% |
How has the CommBank and Zeller comparison changed over the last 12 months?
3 findings
- Zeller was ahead of CommBank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CommBank’s share of searches among EFTPOS providers in Australia moved from 2% to 1.9%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Zeller’s share of searches among EFTPOS providers in Australia moved from 34.3% to 35.2%, and its estimated monthly branded searches moved from 15.1K to 18.7K.
How did search popularity change for Australia EFTPOS providers in September 2026?
2 changes
In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%.
Estimated monthly branded searches for CommBank in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CommBank’s and Zeller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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