CommBank vs Square:Which is more popular?
In September 2026, Square had more branded searches than CommBank among EFTPOS providers in Australia. Square had about 8,300 branded searches, while CommBank had 1,000. Square made up 15.6% of all EFTPOS provider searches we track, and CommBank accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about EFTPOS providers, CommBank appeared in four of the five answers and Square in three. Square was mentioned before CommBank in three out of five answers.
Who do people search for more?
Square, about 8 searches for every 1 for CommBank
Who does AI mention more?
CommBank, mentioned in 4 of 5 answers, Square in 3
Who does AI recommend more?
Square, named ahead of CommBank in 3 of 5 answers
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Top EFTPOS providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CommBank was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Square was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Square was listed before CommBank in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tyro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EFTPOS providers
5 answers
Asked ChatGPT
“Which EFTPOS provider should my business use in Australia?”
Asked ChatGPT
“What are the best EFTPOS machines for small businesses in Australia?”
Asked ChatGPT
“What's the cheapest EFTPOS provider in Australia for a cafe?”
Searched Google, AI Overview
“eftpos machine”
Searched Google, AI Overview
“eftpos terminal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is CommBank or Square more popular in search?
This chart shows how often people search Google for CommBank and Square by name. Each line represents a brand's share of searches for all five EFTPOS providers we track, month by month, from searches in Australia.
Share of searches by month for Square, CommBank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyro | Zeller | Square | Smartpay | CommBank |
|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 34.3% | 13.6% | 5.4% | 2% |
| Nov 2025 | 45.2% | 34.7% | 13.8% | 4.4% | 2% |
| Dec 2025 | 48.8% | 31.4% | 13% | 4.9% | 1.8% |
| Jan 2026 | 45.1% | 33.4% | 14.8% | 5.1% | 1.6% |
| Feb 2026 | 50.3% | 31.1% | 12.3% | 4.8% | 1.5% |
| Mar 2026 | 45.4% | 34.5% | 13.6% | 4.3% | 2.3% |
| Apr 2026 | 45.4% | 34.4% | 15% | 3.6% | 1.6% |
| May 2026 | 48.9% | 30.8% | 15.6% | 3.2% | 1.5% |
| Jun 2026 | 47.1% | 29.9% | 18.2% | 3.1% | 1.7% |
| Jul 2026 | 46.5% | 29.3% | 18.7% | 3.8% | 1.7% |
| Aug 2026 | 45.7% | 34.7% | 15.3% | 2.3% | 2% |
| Sep 2026 | 44.8% | 35.2% | 15.6% | 2.4% | 1.9% |
How has the CommBank and Square comparison changed over the last 12 months?
3 findings
- Square was ahead of CommBank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CommBank’s share of searches among EFTPOS providers in Australia moved from 2% to 1.9%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia moved from 13.6% to 15.6%, and its estimated monthly branded searches moved from 6K to 8.3K.
How did search popularity change for Australia EFTPOS providers in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CommBank’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among EFTPOS providers
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