Brandwave

Columbia vs Meindl:Which is more popular?

In September 2026, Columbia had more branded searches than Meindl among hiking boot brands in Australia. Columbia had about 1,000 branded searches, while Meindl had 260. Columbia made up 5.8% of all hiking boot brand searches we track, and Meindl accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about hiking boot brands, Columbia appeared in one of the four answers and Meindl in none.

Among hiking boot brands in Australia in September 2026

Who do people search for more?

Columbia, about 4 searches for every 1 for Meindl

Columbia 1K searchesMeindl 260 searches

Who does AI mention more?

Columbia, mentioned in 1 of 4 answers, Meindl in 0

Columbia in 1 of 4Meindl in 0 of 4

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Top hiking boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Columbia was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Meindl did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. Salomon2nd
  3. LOWA3rd
  4. La Sportiva4th
  5. SCARPA5th
  6. KEEN6th
  7. Kathmandu7th
  8. HOKA8th
  9. Columbia9th
  10. +2 more
  11. Meindl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merrell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Salomon3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SCARPA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KEEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LOWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • La Sportiva2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HOKA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Columbia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kathmandu1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meindl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about hiking boot brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Columbia or Meindl more popular in search?

This chart shows how often people search Google for Columbia and Meindl by name. Each line represents a brand's share of searches for all 12 hiking boot brands we track, month by month, from searches in Australia.

Columbia and Meindl among hiking boot brands in Australia, by month

Share of searches by month for Columbia, Meindl. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrellSCARPASalomonKEENHOKALOWAColumbiaKathmanduAltraLa SportivaObozMeindl
Oct 202525.8%15.3%11.2%8.9%8.4%7.1%6.1%6.1%2.7%3.2%3.3%1.8%
Nov 202525.3%15%11.5%8.9%9.7%6.3%5.3%7.8%2.4%2.6%3.6%1.6%
Dec 202525.1%15.4%11.8%10.1%8.9%6.6%5.3%6.5%2.9%2.6%3.6%1.3%
Jan 202626.6%15.1%12%9.3%8.6%6.6%5.6%5.6%3%2.9%3%1.6%
Feb 202623.7%15.4%11.9%9.4%8.2%7.6%5.3%6.5%3.6%3.2%3.6%1.6%
Mar 202631.9%13.1%13.2%7.5%7.5%6.4%4.8%5.5%2.6%2%4%1.4%
Apr 202633.7%13.6%9.8%8.2%6.6%6.3%6.7%4.6%3.1%2.7%3.1%1.7%
May 202637.4%13%10%7.9%6.2%6.3%5.4%4.2%3.7%2.3%2.5%1.3%
Jun 202626.4%13.7%12.8%10.2%7%6.9%7%5.7%3.2%2.5%3.2%1.4%
Jul 202627.1%15.6%12.5%8.7%7.3%6.5%6.9%5.6%3.1%2.4%3.1%1.4%
Aug 202627.2%16.3%12.5%8.7%6%7%8.2%4.3%3.1%2.6%2.5%1.4%
Sep 202628.6%14.6%11.1%9.3%7.4%7.4%5.8%5.1%3.4%2.9%2.8%1.5%

How has the Columbia and Meindl comparison changed over the last 12 months?

3 findings
  • Columbia was ahead of Meindl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Columbia’s share of searches among hiking boot brands in Australia moved from 6.1% to 5.8%, and its estimated monthly branded searches moved from 880 to 1K.
  • Across the 12 months ending September 2026, Meindl’s share of searches among hiking boot brands in Australia moved from 1.8% to 1.5%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for Australia hiking boot brands in September 2026?

2 changes
  1. In September 2026, HOKA overtook Columbia and LOWA to rank 5th among hiking boot brands in Australia, with 7.4% of the searches.

  2. In September 2026, Columbia lost share of searches among hiking boot brands in Australia, from 8.2% to 5.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Columbia’s and Meindl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Columbia

1 branded search term

  • columbia hiking boots

Meindl

1 branded search term

  • meindl boots

How the Brand Demand Index is measured

Other head-to-heads among hiking boot brands

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