Circulon vs HexClad:Which is more popular?
In September 2026, HexClad had more branded searches than Circulon among cookware brands in Australia. HexClad had about 9,900 branded searches, while Circulon had 720. HexClad made up 9.9% of all cookware brand searches we track, and Circulon accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about cookware brands, neither Circulon nor HexClad appeared in any of the five answers.
Who do people search for more?
HexClad, about 14 searches for every 1 for Circulon
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Circulon nor HexClad showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“What's the best cookware brand in Australia?”
Asked ChatGPT
“Which frying pan brand lasts the longest?”
Asked ChatGPT
“Which cookware is best for an induction cooktop?”
Searched Google, AI Overview
“cookware”
Searched Google, AI Overview
“frying pan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Circulon or HexClad more popular in search?
This chart shows how often people search Google for Circulon and HexClad by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in Australia.
Share of searches by month for HexClad, Circulon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Solidteknics | Scanpan | Staub | Baccarat | GreenPan | Tefal | Essteele | Tramontina | Stanley Rogers | Pyrolux | Circulon |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 11.4% | 14% | 7.7% | 4.2% | 2.7% | 4.2% | 2.5% | 2.3% | 1.5% | 1.2% | 0.83% | 0.83% |
| Nov 2025 | 41.5% | 15.2% | 15.2% | 6.8% | 8.3% | 2% | 3.7% | 2.2% | 2% | 1.1% | 0.87% | 0.46% | 0.6% |
| Dec 2025 | 53.5% | 13.1% | 8.7% | 7.1% | 3.9% | 2.1% | 3.9% | 2.3% | 1.7% | 1.4% | 1.1% | 0.52% | 0.52% |
| Jan 2026 | 48.2% | 11.8% | 11.8% | 7.9% | 4.3% | 2.3% | 4.3% | 2.6% | 2.3% | 1.9% | 1.3% | 0.7% | 0.7% |
| Feb 2026 | 47.9% | 11.7% | 11.7% | 7.8% | 4.3% | 2.8% | 4.3% | 2.7% | 2.2% | 1.9% | 1% | 0.85% | 0.7% |
| Mar 2026 | 50.6% | 10.1% | 10.1% | 8.3% | 5.5% | 2.5% | 3.7% | 2.8% | 1.9% | 1.6% | 1.3% | 0.74% | 0.74% |
| Apr 2026 | 46.7% | 14% | 11.4% | 7.6% | 4.1% | 3.4% | 4.1% | 2.5% | 1.8% | 1.8% | 1.2% | 0.68% | 0.68% |
| May 2026 | 46.2% | 11.3% | 17% | 7.6% | 4.1% | 3.4% | 3.4% | 2.1% | 1.5% | 1.5% | 0.99% | 0.67% | 0.45% |
| Jun 2026 | 45.3% | 13.5% | 11.1% | 7.4% | 6.1% | 4% | 4% | 2.5% | 2.2% | 1.2% | 1.2% | 0.75% | 0.66% |
| Jul 2026 | 45.3% | 11.1% | 13.6% | 7.4% | 4.9% | 4% | 4% | 3% | 2.2% | 1.7% | 1.2% | 0.81% | 0.66% |
| Aug 2026 | 46.5% | 11.4% | 11.4% | 7.6% | 5.1% | 4.1% | 4.1% | 3.5% | 2.3% | 1.5% | 1.2% | 0.83% | 0.55% |
| Sep 2026 | 49.6% | 9.9% | 9.9% | 6.6% | 6.6% | 3.6% | 3.6% | 3.3% | 2.4% | 1.6% | 1.3% | 0.88% | 0.72% |
How has the Circulon and HexClad comparison changed over the last 12 months?
3 findings
- HexClad was ahead of Circulon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among cookware brands in Australia moved from 0.83% to 0.72%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in Australia moved from 11.4% to 9.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for Australia cookware brands in September 2026?
2 changes
In September 2026, HexClad lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.
Estimated monthly branded searches for Circulon in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Circulon’s and HexClad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cookware brands
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