Brandwave

CFMOTO vs Royal Enfield:Which is more popular?

In September 2026, CFMOTO had more branded searches than Royal Enfield among motorcycle brands in Australia. CFMOTO had about 27,100 branded searches, while Royal Enfield had 14,800. CFMOTO made up 17.4% of all motorcycle brand searches we track, and Royal Enfield accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Royal Enfield appeared in two of the five answers and CFMOTO in one. CFMOTO and Royal Enfield were each mentioned first in one of the two answers that named either.

Among motorcycle brands in Australia in September 2026

Who do people search for more?

CFMOTO, about 83% more searches than Royal Enfield

CFMOTO 27.1K searchesRoyal Enfield 14.8K searches

Who does AI mention more?

Royal Enfield, mentioned in 2 of 5 answers, CFMOTO in 1

Royal Enfield in 2 of 5CFMOTO in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

CFMOTO first in 1Royal Enfield first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Enfield was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CFMOTO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. CFMOTO and Royal Enfield were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kawasaki1st
  2. Honda Motorcycles2nd
  3. Triumph3rd
  4. Harley-Davidson4th
  5. Yamaha Motor4th
  6. CFMOTO6th
  7. Royal Enfield7th
  8. Suzuki Motorcycles8th
  9. KTM9th
  10. Ducati–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorcycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is CFMOTO or Royal Enfield more popular in search?

This chart shows how often people search Google for CFMOTO and Royal Enfield by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.

CFMOTO and Royal Enfield among motorcycle brands in Australia, by month

Share of searches by month for CFMOTO, Royal Enfield. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonCFMOTOKTMHonda MotorcyclesDucatiRoyal EnfieldTriumphSuzuki MotorcyclesBMW MotorradKawasakiYamaha Motor
Oct 202528.6%15.7%10.5%11.2%10.5%8.6%4.7%3.1%3.1%2.5%1.5%
Nov 202528.8%15.7%10.5%11.4%10.5%8.6%3.8%3.1%3.8%2.1%1.5%
Dec 202531.3%14%11.4%10.2%9.4%9.4%4.2%3.4%2.8%2.3%1.6%
Jan 202625.8%14.2%11.6%12.4%11.6%9.4%4.2%3.4%3.4%2.3%1.7%
Feb 202626.6%14.6%11.9%12.7%9.7%9.7%4.3%2.9%3.5%2.4%1.7%
Mar 202627%14.8%12.1%13%9.9%9.9%3.6%2.9%2.9%2.4%1.4%
Apr 202623.1%18.9%10.3%13.6%8.4%10.3%4.6%3.8%3.1%2.5%1.5%
May 202628.3%15.5%10.4%11.3%10.4%10.4%3.8%3.1%3.1%2.1%1.8%
Jun 202626.8%17.9%9.8%10.6%9.8%9.8%4.4%3.6%2.9%2.4%2.1%
Jul 202627.3%18.3%10%10.7%10%8.2%5.5%3%3%2.4%1.8%
Aug 202625.9%17.4%11.6%10.3%9.5%9.5%5.2%3.5%2.8%2.3%2%
Sep 202626%17.4%11.6%10.4%9.5%9.5%5.2%3.5%2.8%2.3%1.7%

How has the CFMOTO and Royal Enfield comparison changed over the last 12 months?

3 findings
  • CFMOTO was ahead of Royal Enfield in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CFMOTO’s share of searches among motorcycle brands in Australia moved from 15.7% to 17.4%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorcycle brands in Australia moved from 8.6% to 9.5%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for Australia motorcycle brands in September 2026?

0 changes

Neither CFMOTO nor Royal Enfield moved beyond provider rounding among motorcycle brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CFMOTO’s and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CFMOTO

1 branded search term

  • cfmoto

Royal Enfield

1 branded search term

  • royal enfield

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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