Burbank vs Simonds Homes:Which is more popular?
In September 2026, Simonds Homes had more branded searches than Burbank among home builders in Australia. Simonds Homes had about 9,900 branded searches, while Burbank had 5,400. Simonds Homes made up 10.2% of all home builder searches we track, and Burbank accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about home builders, Simonds Homes appeared in two of the five answers and Burbank in none.
Who do people search for more?
Simonds Homes, about 83% more searches than Burbank
Who does AI mention more?
Simonds Homes, mentioned in 2 of 5 answers, Burbank in 0
Who does AI recommend more?
Simonds Homes, the only one of the two named
Follow Burbank vs Simonds Homes and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simonds Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Burbank did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I use to build a new house in Australia?”
Asked ChatGPT
“What are the best home builders in Australia?”
Asked ChatGPT
“Which Australian home builder has the best value house and land packages?”
Searched Google, AI Overview
“house and land packages”
Searched Google, AI Overview
“home builders”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Burbank or Simonds Homes more popular in search?
This chart shows how often people search Google for Burbank and Simonds Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.
Share of searches by month for Simonds Homes, Burbank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricon | G.J. Gardner Homes | Carlisle Homes | Clarendon Homes | McDonald Jones Homes | Simonds Homes | Henley | Burbank |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 16.8% | 16.8% | 11.2% | 11.2% | 11.2% | 7.5% | 5% |
| Nov 2025 | 23.2% | 15.5% | 15.5% | 12.6% | 10.3% | 10.3% | 6.9% | 5.6% |
| Dec 2025 | 20.5% | 16.7% | 16.7% | 11.2% | 11.2% | 11.2% | 7.5% | 5% |
| Jan 2026 | 23.9% | 16% | 16% | 10.7% | 10.7% | 10.7% | 7.2% | 4.8% |
| Feb 2026 | 21.9% | 17.9% | 14.6% | 9.8% | 12% | 12% | 6.5% | 5.3% |
| Mar 2026 | 22.8% | 15.2% | 15.2% | 10.2% | 10.2% | 12.5% | 8.3% | 5.6% |
| Apr 2026 | 23.7% | 15.8% | 15.8% | 10.6% | 10.6% | 10.6% | 7.1% | 5.8% |
| May 2026 | 23.2% | 15.5% | 15.5% | 10.3% | 10.3% | 12.6% | 6.9% | 5.6% |
| Jun 2026 | 24.4% | 16.3% | 16.3% | 10.9% | 8.9% | 10.9% | 7.3% | 4.9% |
| Jul 2026 | 33.2% | 14.8% | 14.8% | 8.1% | 8.1% | 9.9% | 6.6% | 4.4% |
| Aug 2026 | 24.9% | 16.7% | 16.7% | 9.1% | 9.1% | 11.1% | 7.5% | 5% |
| Sep 2026 | 22.9% | 18.7% | 15.3% | 10.2% | 10.2% | 10.2% | 6.8% | 5.6% |
How has the Burbank and Simonds Homes comparison changed over the last 12 months?
3 findings
- Simonds Homes was ahead of Burbank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burbank’s share of searches among home builders in Australia moved from 5% to 5.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Simonds Homes’ share of searches among home builders in Australia moved from 11.2% to 10.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for Australia home builders in September 2026?
4 changes
In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.
In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.
In September 2026, Burbank gained share of searches among home builders in Australia, from 5% to 5.6%.
In September 2026, Simonds Homes lost share of searches among home builders in Australia, from 11.1% to 10.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Burbank’s and Simonds Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burbank
1 branded search term
- burbank homes
Simonds Homes
1 branded search term
- simonds homes
Other head-to-heads among home builders
- Metricon vs G.J. Gardner Homes: compare popularity
- Metricon vs Carlisle Homes: compare popularity
- Metricon vs Clarendon Homes: compare popularity
- Metricon vs McDonald Jones Homes: compare popularity
- G.J. Gardner Homes vs Carlisle Homes: compare popularity
- G.J. Gardner Homes vs Clarendon Homes: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.