Breeder's Choice vs Catsan:Which is more popular?
In September 2026, Breeder's Choice had more branded searches than Catsan among cat litter brands in Australia. Breeder's Choice had about 6,600 branded searches, while Catsan had 880. Breeder's Choice made up 65.5% of all cat litter brand searches we track, and Catsan accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about cat litter brands, Breeder's Choice appeared in two of the five answers and Catsan in one.
Who do people search for more?
Breeder's Choice, about 8 searches for every 1 for Catsan
Who does AI mention more?
Breeder's Choice, mentioned in 2 of 5 answers, Catsan in 1
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Top cat litter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breeder's Choice was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Catsan was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breeder's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ever Clean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Catsan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oz-Pet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat litter brands
5 answers
Asked ChatGPT
“What's the best cat litter in Australia?”
Asked ChatGPT
“Which cat litter controls smell best?”
Asked ChatGPT
“What's the best natural cat litter?”
Searched Google, AI Overview
“cat litter”
Searched Google, AI Overview
“best cat litter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Breeder's Choice or Catsan more popular in search?
This chart shows how often people search Google for Breeder's Choice and Catsan by name. Each line represents a brand's share of searches for all four cat litter brands we track, month by month, from searches in Australia.
Share of searches by month for Breeder's Choice, Catsan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breeder's Choice | Ever Clean | Oz-Pet | Catsan |
|---|---|---|---|---|
| Oct 2025 | 76.1% | 11.5% | 5.5% | 6.8% |
| Nov 2025 | 72.7% | 14.3% | 6.5% | 6.5% |
| Dec 2025 | 71.2% | 13.2% | 7.8% | 7.8% |
| Jan 2026 | 75.2% | 11.4% | 6.7% | 6.7% |
| Feb 2026 | 72.3% | 13.4% | 6.4% | 7.9% |
| Mar 2026 | 75% | 11.4% | 5.5% | 8.2% |
| Apr 2026 | 75% | 11.4% | 5.5% | 8.2% |
| May 2026 | 71.7% | 14.1% | 6.4% | 7.8% |
| Jun 2026 | 71.7% | 14.1% | 6.4% | 7.8% |
| Jul 2026 | 73.6% | 11.8% | 8% | 6.5% |
| Aug 2026 | 66.5% | 13.1% | 13.1% | 7.3% |
| Sep 2026 | 65.5% | 12.9% | 12.9% | 8.7% |
How has the Breeder's Choice and Catsan comparison changed over the last 12 months?
3 findings
- Breeder's Choice was ahead of Catsan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breeder's Choice’s share of searches among cat litter brands in Australia moved from 76.1% to 65.5%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in Australia moved from 6.8% to 8.7%, and its estimated monthly branded searches moved from 590 to 880.
How did search popularity change for Australia cat litter brands in September 2026?
2 changes
In September 2026, Catsan gained share of searches among cat litter brands in Australia, from 7.3% to 8.7%.
In September 2026, Breeder's Choice lost share of searches among cat litter brands in Australia, from 66.5% to 65.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breeder's Choice’s and Catsan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breeder's Choice
1 branded search term
- breeders choice cat litter
Catsan
1 branded search term
- catsan
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