Brandwave

Catsan vs Oz-Pet:Which is more popular?

In September 2026, Oz-Pet had more branded searches than Catsan among cat litter brands in Australia. Oz-Pet had about 1,300 branded searches, while Catsan had 880. Oz-Pet made up 12.9% of all cat litter brand searches we track, and Catsan accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about cat litter brands, Catsan appeared in one of the five answers and Oz-Pet in none.

Among cat litter brands in Australia in September 2026

Who do people search for more?

Oz-Pet, about 48% more searches than Catsan

Oz-Pet 1.3K searchesCatsan 880 searches

Who does AI mention more?

Catsan, mentioned in 1 of 5 answers, Oz-Pet in 0

Catsan in 1 of 5Oz-Pet in 0 of 5

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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Catsan was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oz-Pet did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breeder's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ever Clean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Catsan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oz-Pet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers
  • Asked ChatGPT

    “What's the best cat litter in Australia?”

    1. 1Ever Clean
  • Asked ChatGPT

    “Which cat litter controls smell best?”

    1. 1Ever Clean
    2. 2Catsan
  • Asked ChatGPT

    “What's the best natural cat litter?”

    1. 1Breeder's Choice
  • Searched Google, AI Overview

    “cat litter”

    1. 1Breeder's Choice
  • Searched Google, AI Overview

    “best cat litter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

    Is Catsan or Oz-Pet more popular in search?

    This chart shows how often people search Google for Catsan and Oz-Pet by name. Each line represents a brand's share of searches for all four cat litter brands we track, month by month, from searches in Australia.

    Catsan and Oz-Pet among cat litter brands in Australia, by month

    Share of searches by month for Oz-Pet, Catsan. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBreeder's ChoiceEver CleanOz-PetCatsan
    Oct 202576.1%11.5%5.5%6.8%
    Nov 202572.7%14.3%6.5%6.5%
    Dec 202571.2%13.2%7.8%7.8%
    Jan 202675.2%11.4%6.7%6.7%
    Feb 202672.3%13.4%6.4%7.9%
    Mar 202675%11.4%5.5%8.2%
    Apr 202675%11.4%5.5%8.2%
    May 202671.7%14.1%6.4%7.8%
    Jun 202671.7%14.1%6.4%7.8%
    Jul 202673.6%11.8%8%6.5%
    Aug 202666.5%13.1%13.1%7.3%
    Sep 202665.5%12.9%12.9%8.7%

    How has the Catsan and Oz-Pet comparison changed over the last 12 months?

    3 findings
    • The lead changed hands once in the 12 months ending September 2026: Oz-Pet took it in July 2026.
    • Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in Australia moved from 6.8% to 8.7%, and its estimated monthly branded searches moved from 590 to 880.
    • Across the 12 months ending September 2026, Oz-Pet’s share of searches among cat litter brands in Australia moved from 5.5% to 12.9%, and its estimated monthly branded searches moved from 480 to 1.3K.

    How did search popularity change for Australia cat litter brands in September 2026?

    2 changes
    1. In September 2026, Catsan gained share of searches among cat litter brands in Australia, from 7.3% to 8.7%.

    2. Estimated monthly branded searches for Oz-Pet in Australia rose 170.8% over 12 measured months, from 480 to 1.3K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Catsan’s and Oz-Pet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Catsan

    1 branded search term

    • catsan

    Oz-Pet

    1 branded search term

    • oz pet cat litter

    How the Brand Demand Index is measured

    Other head-to-heads among cat litter brands

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