Brandwave

How popular isOz-Pet?

In September 2026, people searched for Oz-Pet by name about 1,300 times in Australia, a 170.8% increase from the previous year. These searches made up 12.9% of all Australia cat litter brand searches, placing Oz-Pet third out of four brands. When we asked both ChatGPT and Google AI Overviews about cat litter brands, Oz-Pet did not appear in any of the answers.

Search and AI answers in September 2026

Oz-Pet is the third most searched of 4 competitors.

  1. Breeder's ChoiceShare of searches 65.5%Mentioned in 2 of 5 AI answers
  2. Ever CleanShare of searches 12.9%Mentioned in 2 of 5 AI answers
  3. Oz-PetShare of searches 12.9%Mentioned in 0 of 5 AI answers
  4. CatsanShare of searches 8.7%Mentioned in 1 of 5 AI answers
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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oz-Pet did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breeder's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ever Clean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Catsan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oz-Pet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

  • Asked ChatGPT

    “What's the best cat litter in Australia?”

    1. 1Ever Clean

  • Asked ChatGPT

    “Which cat litter controls smell best?”

    1. 1Ever Clean
    2. 2Catsan

  • Asked ChatGPT

    “What's the best natural cat litter?”

    1. 1Breeder's Choice

  • Searched Google, AI Overview

    “cat litter”

    1. 1Breeder's Choice

  • Searched Google, AI Overview

    “best cat litter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

    Which cat litter brands compete with Oz-Pet?

    Oz-Pet against cat litter brands in Australia, by month

    Share of searches by month for Breeder's Choice, Ever Clean, Oz-Pet, Catsan. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBreeder's ChoiceEver CleanOz-PetCatsan
    Oct 202576.1%11.5%5.5%6.8%
    Nov 202572.7%14.3%6.5%6.5%
    Dec 202571.2%13.2%7.8%7.8%
    Jan 202675.2%11.4%6.7%6.7%
    Feb 202672.3%13.4%6.4%7.9%
    Mar 202675%11.4%5.5%8.2%
    Apr 202675%11.4%5.5%8.2%
    May 202671.7%14.1%6.4%7.8%
    Jun 202671.7%14.1%6.4%7.8%
    Jul 202673.6%11.8%8%6.5%
    Aug 202666.5%13.1%13.1%7.3%
    Sep 202665.5%12.9%12.9%8.7%

    1. 1.Breeder's Choice

      65.5%

      Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

    2. 2.Ever Clean

      12.9%

      Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

    3. 3.Oz-Pet

      12.9%

      Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

    4. 4.Catsan

      8.7%

      Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.5 points.

    Compare popularity between Oz-Pet and its closest rivals

    Every comparison with Oz-Pet

    3 comparisons

    How has branded search demand for Oz-Pet changed in Australia over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Oz-Pet in Australia rose from 480 to 1.3K.
    • Across the 12 months ending September 2026, Oz-Pet’s share of searches among cat litter brands in Australia increased from 5.5% to 12.9%.
    • Across the 12 months ending September 2026, Oz-Pet’s share of searches among cat litter brands in Australia peaked at 13.1% in August 2026 and was lowest at 5.5% in March 2026.
    • Across the 12 months ending September 2026, Oz-Pet rose from 4th to 3rd among cat litter brands in Australia.

    How did search popularity change for Australia cat litter brands in September 2026?

    4 changes

    1. In September 2026, Catsan gained share of searches among cat litter brands in Australia, from 7.3% to 8.7%.

    2. In September 2026, Breeder's Choice lost share of searches among cat litter brands in Australia, from 66.5% to 65.5%.

    3. Estimated monthly branded searches for Oz-Pet in Australia rose 170.8% over 12 measured months, from 480 to 1.3K in September 2026.

    4. Estimated monthly branded searches for Ever Clean in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

    How are Oz-Pet’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Oz-Pet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • oz pet cat litter

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    How the Brand Demand Index is measured

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