Brandwave

How popular isEver Clean?

In September 2026, people searched for Ever Clean by name about 1,300 times in Australia, a 30% increase from the previous year. These searches made up 12.9% of all Australia cat litter brand searches, placing Ever Clean second out of four brands. When we asked both ChatGPT and Google AI Overviews about cat litter brands, Ever Clean appeared in two of the five answers.

Search and AI answers in September 2026

Ever Clean is the second most searched of 4 competitors.

  1. Breeder's ChoiceShare of searches 65.5%Mentioned in 2 of 5 AI answers
  2. Ever CleanShare of searches 12.9%Mentioned in 2 of 5 AI answers
  3. Oz-PetShare of searches 12.9%Mentioned in 0 of 5 AI answers
  4. CatsanShare of searches 8.7%Mentioned in 1 of 5 AI answers
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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ever Clean was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breeder's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ever Clean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Catsan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oz-Pet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

  • Asked ChatGPT

    “What's the best cat litter in Australia?”

    1. 1Ever Clean

  • Asked ChatGPT

    “Which cat litter controls smell best?”

    1. 1Ever Clean
    2. 2Catsan

  • Asked ChatGPT

    “What's the best natural cat litter?”

    1. 1Breeder's Choice

  • Searched Google, AI Overview

    “cat litter”

    1. 1Breeder's Choice

  • Searched Google, AI Overview

    “best cat litter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

    Which cat litter brands compete with Ever Clean?

    Ever Clean against cat litter brands in Australia, by month

    Share of searches by month for Breeder's Choice, Ever Clean, Oz-Pet, Catsan. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBreeder's ChoiceEver CleanOz-PetCatsan
    Oct 202576.1%11.5%5.5%6.8%
    Nov 202572.7%14.3%6.5%6.5%
    Dec 202571.2%13.2%7.8%7.8%
    Jan 202675.2%11.4%6.7%6.7%
    Feb 202672.3%13.4%6.4%7.9%
    Mar 202675%11.4%5.5%8.2%
    Apr 202675%11.4%5.5%8.2%
    May 202671.7%14.1%6.4%7.8%
    Jun 202671.7%14.1%6.4%7.8%
    Jul 202673.6%11.8%8%6.5%
    Aug 202666.5%13.1%13.1%7.3%
    Sep 202665.5%12.9%12.9%8.7%

    1. 1.Breeder's Choice

      65.5%

      Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

    2. 2.Ever Clean

      12.9%

      Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

    3. 3.Oz-Pet

      12.9%

      Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

    4. 4.Catsan

      8.7%

      Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.5 points.

    Compare popularity between Ever Clean and its closest rivals

    Every comparison with Ever Clean

    3 comparisons

    How has branded search demand for Ever Clean changed in Australia over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Ever Clean in Australia rose from 1K to 1.3K.
    • Across the 12 months ending September 2026, Ever Clean’s share of searches among cat litter brands in Australia increased from 11.5% to 12.9%.
    • Across the 12 months ending September 2026, Ever Clean’s share of searches among cat litter brands in Australia peaked at 14.3% in November 2025 and was lowest at 11.4% in March 2026.

    How did search popularity change for Australia cat litter brands in September 2026?

    4 changes

    1. In September 2026, Catsan gained share of searches among cat litter brands in Australia, from 7.3% to 8.7%.

    2. In September 2026, Breeder's Choice lost share of searches among cat litter brands in Australia, from 66.5% to 65.5%.

    3. Estimated monthly branded searches for Oz-Pet in Australia rose 170.8% over 12 measured months, from 480 to 1.3K in September 2026.

    4. Estimated monthly branded searches for Ever Clean in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

    How are Ever Clean’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Ever Clean’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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