Cat litter brands in Australia:Which are most popular?

Name: Cat litter brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Breeder's Choice was the most searched cat litter brand in Australia, accounting for 65.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Breeder's Choice and Ever Clean were mentioned most often, in two of the five answers.

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Top cat litter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breeder's Choice and Ever Clean were mentioned most often, in two of the five answers. Oz-Pet, which ranked third in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Breeder's Choice	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Ever Clean	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Catsan	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Oz-Pet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Breeder's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ever Clean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Catsan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oz-Pet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Asked ChatGPT
“What's the best cat litter in Australia?”
1. 1Ever Clean
Asked ChatGPT
“Which cat litter controls smell best?”
1. 1Ever Clean
2. 2Catsan
Asked ChatGPT
“What's the best natural cat litter?”
1. 1Breeder's Choice
Searched Google, AI Overview
“cat litter”
1. 1Breeder's Choice
Searched Google, AI Overview
“best cat litter”

Not named in any answer:

Oz-Pet

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which cat litter brands do people search for most?

This chart shows how often people search Google for each cat litter brand by name. Each line represents a brand's share of searches for all four cat litter brands we track, month by month, from searches in Australia.

Share of searches among cat litter brands in Australia, by month

Month	Breeder's Choice	Ever Clean	Oz-Pet	Catsan
Oct 2025	76.1%	11.5%	5.5%	6.8%
Nov 2025	72.7%	14.3%	6.5%	6.5%
Dec 2025	71.2%	13.2%	7.8%	7.8%
Jan 2026	75.2%	11.4%	6.7%	6.7%
Feb 2026	72.3%	13.4%	6.4%	7.9%
Mar 2026	75%	11.4%	5.5%	8.2%
Apr 2026	75%	11.4%	5.5%	8.2%
May 2026	71.7%	14.1%	6.4%	7.8%
Jun 2026	71.7%	14.1%	6.4%	7.8%
Jul 2026	73.6%	11.8%	8%	6.5%
Aug 2026	66.5%	13.1%	13.1%	7.3%
Sep 2026	65.5%	12.9%	12.9%	8.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Breeder's Choice	65.5%	6.6K	0%	-1.1 points
2, held 2nd	Ever Clean	12.9%	1.3K	0%	-0.2 points
3, held 3rd	Oz-Pet	12.9%	1.3K	0%	-0.2 points
4, held 4th	Catsan Mars	8.7%	880	+22.2%	+1.5 points

1.Breeder's Choice
65.5%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.Ever Clean
12.9%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Oz-Pet
12.9%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Catsan
8.7%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.5 points.

Which brand is most popular in search among cat litter brands in Australia?

4 brands

In September 2026, Breeder's Choice was the most searched among cat litter brands in Australia, with an estimated 6.6K branded searches, 65.5% of all searches for the four we track. Ever Clean is in 2nd place, 52.6 percentage points behind at 12.9%.

Australia cat litter brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Breeder's Choice	76.1% → 65.5%	76.1%Oct 2025	65.5%Sep 2026	1st
Ever Clean	11.5% → 12.9%	14.3%Nov 2025	11.4%Mar 2026	2nd
Oz-Pet	5.5% → 12.9%	13.1%Aug 2026	5.5%Mar 2026	4th → 3rd
Catsan	6.8% → 8.7%	8.7%Sep 2026	6.5%Nov 2025	3rd → 4th

Each finding as a sentence

Across the 12 months ending September 2026, Breeder's Choice’s share of searches among cat litter brands in Australia decreased from 76.1% to 65.5%.
Across the 12 months ending September 2026, Ever Clean’s share of searches among cat litter brands in Australia increased from 11.5% to 12.9%.
Across the 12 months ending September 2026, Oz-Pet’s share of searches among cat litter brands in Australia increased from 5.5% to 12.9%.
Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in Australia increased from 6.8% to 8.7%.
Across the 12 months ending September 2026, Ever Clean’s share of searches among cat litter brands in Australia peaked at 14.3% in November 2025 and was lowest at 11.4% in March 2026.
Across the 12 months ending September 2026, Oz-Pet’s share of searches among cat litter brands in Australia peaked at 13.1% in August 2026 and was lowest at 5.5% in March 2026.
Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in Australia peaked at 8.7% in September 2026 and was lowest at 6.5% in November 2025.
Across the 12 months ending September 2026, Oz-Pet rose from 4th to 3rd among cat litter brands in Australia.
Across the 12 months ending September 2026, Catsan fell from 3rd to 4th among cat litter brands in Australia.

How did search popularity change for Australia cat litter brands in September 2026?

4 changes

In September 2026, Catsan gained share of searches among cat litter brands in Australia, from 7.3% to 8.7%.
In September 2026, Breeder's Choice lost share of searches among cat litter brands in Australia, from 66.5% to 65.5%.
Estimated monthly branded searches for Oz-Pet in Australia rose 170.8% over 12 measured months, from 480 to 1.3K in September 2026.
Estimated monthly branded searches for Ever Clean in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted for cat litter brands?

4 search terms

Each brand's share of searches among cat litter brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.