How popular isBreeder's Choice?
In September 2026, people searched for Breeder's Choice by name about 6,600 times in Australia, about the same as the previous year. These searches made up 65.5% of all Australia cat litter brand searches, placing Breeder's Choice first out of four brands. When we asked both ChatGPT and Google AI Overviews about cat litter brands, Breeder's Choice appeared in two of the five answers.
Breeder's Choice is the most searched of 4 competitors.
Breeder's ChoiceShare of searches 65.5%Mentioned in 2 of 5 AI answers
Ever CleanShare of searches 12.9%Mentioned in 2 of 5 AI answers
Oz-PetShare of searches 12.9%Mentioned in 0 of 5 AI answers- CatsanShare of searches 8.7%Mentioned in 1 of 5 AI answers
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Top cat litter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breeder's Choice was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breeder's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ever Clean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Catsan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oz-Pet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat litter brands
5 answers
Asked ChatGPT
“What's the best cat litter in Australia?”
Asked ChatGPT
“Which cat litter controls smell best?”
Asked ChatGPT
“What's the best natural cat litter?”
Searched Google, AI Overview
“cat litter”
Searched Google, AI Overview
“best cat litter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which cat litter brands compete with Breeder's Choice?
Share of searches by month for Breeder's Choice, Ever Clean, Oz-Pet, Catsan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breeder's Choice | Ever Clean | Oz-Pet | Catsan |
|---|---|---|---|---|
| Oct 2025 | 76.1% | 11.5% | 5.5% | 6.8% |
| Nov 2025 | 72.7% | 14.3% | 6.5% | 6.5% |
| Dec 2025 | 71.2% | 13.2% | 7.8% | 7.8% |
| Jan 2026 | 75.2% | 11.4% | 6.7% | 6.7% |
| Feb 2026 | 72.3% | 13.4% | 6.4% | 7.9% |
| Mar 2026 | 75% | 11.4% | 5.5% | 8.2% |
| Apr 2026 | 75% | 11.4% | 5.5% | 8.2% |
| May 2026 | 71.7% | 14.1% | 6.4% | 7.8% |
| Jun 2026 | 71.7% | 14.1% | 6.4% | 7.8% |
| Jul 2026 | 73.6% | 11.8% | 8% | 6.5% |
| Aug 2026 | 66.5% | 13.1% | 13.1% | 7.3% |
| Sep 2026 | 65.5% | 12.9% | 12.9% | 8.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 6.6K | 0% | -1.1 points | |
| 2, held 2nd | 12.9% | 1.3K | 0% | -0.2 points | |
| 3, held 3rd | 12.9% | 1.3K | 0% | -0.2 points | |
| 4, held 4th | 8.7% | 880 | +22.2% | +1.5 points |
65.5%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.
12.9%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Oz-Pet12.9%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Catsan
8.7%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +1.5 points.
Compare popularity between Breeder's Choice and its closest rivals
Every comparison with Breeder's Choice
3 comparisons
How has branded search demand for Breeder's Choice changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breeder's Choice in Australia held steady at 6.6K.
- Across the 12 months ending September 2026, Breeder's Choice’s share of searches among cat litter brands in Australia decreased from 76.1% to 65.5%.
How did search popularity change for Australia cat litter brands in September 2026?
4 changes
In September 2026, Catsan gained share of searches among cat litter brands in Australia, from 7.3% to 8.7%.
In September 2026, Breeder's Choice lost share of searches among cat litter brands in Australia, from 66.5% to 65.5%.
Estimated monthly branded searches for Oz-Pet in Australia rose 170.8% over 12 measured months, from 480 to 1.3K in September 2026.
Estimated monthly branded searches for Ever Clean in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are Breeder's Choice’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Breeder's Choice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- breeders choice cat litter
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