BMW Motorrad vs Yamaha Motor:Which is more popular?
In September 2026, BMW Motorrad had more branded searches than Yamaha Motor among motorcycle brands in Australia. BMW Motorrad had about 4,400 branded searches, while Yamaha Motor had 2,600. BMW Motorrad made up 2.8% of all motorcycle brand searches we track, and Yamaha Motor accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Yamaha Motor appeared in one of the five answers and BMW Motorrad in none.
Who do people search for more?
BMW Motorrad, about 69% more searches than Yamaha Motor
Who does AI mention more?
Yamaha Motor, mentioned in 1 of 5 answers, BMW Motorrad in 0
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Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha Motor was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BMW Motorrad did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BMW Motorrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about motorcycle brands
5 answers
Asked ChatGPT
“What's the best motorcycle brand for beginners in Australia?”
Asked ChatGPT
“Which motorbike brand is most reliable?”
Asked ChatGPT
“What are the best value motorcycles in Australia?”
Searched Google, AI Overview
“motorcycles”
Searched Google, AI Overview
“motorbikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is BMW Motorrad or Yamaha Motor more popular in search?
This chart shows how often people search Google for BMW Motorrad and Yamaha Motor by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.
Share of searches by month for BMW Motorrad, Yamaha Motor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | CFMOTO | KTM | Honda Motorcycles | Ducati | Royal Enfield | Triumph | Suzuki Motorcycles | BMW Motorrad | Kawasaki | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 15.7% | 10.5% | 11.2% | 10.5% | 8.6% | 4.7% | 3.1% | 3.1% | 2.5% | 1.5% |
| Nov 2025 | 28.8% | 15.7% | 10.5% | 11.4% | 10.5% | 8.6% | 3.8% | 3.1% | 3.8% | 2.1% | 1.5% |
| Dec 2025 | 31.3% | 14% | 11.4% | 10.2% | 9.4% | 9.4% | 4.2% | 3.4% | 2.8% | 2.3% | 1.6% |
| Jan 2026 | 25.8% | 14.2% | 11.6% | 12.4% | 11.6% | 9.4% | 4.2% | 3.4% | 3.4% | 2.3% | 1.7% |
| Feb 2026 | 26.6% | 14.6% | 11.9% | 12.7% | 9.7% | 9.7% | 4.3% | 2.9% | 3.5% | 2.4% | 1.7% |
| Mar 2026 | 27% | 14.8% | 12.1% | 13% | 9.9% | 9.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Apr 2026 | 23.1% | 18.9% | 10.3% | 13.6% | 8.4% | 10.3% | 4.6% | 3.8% | 3.1% | 2.5% | 1.5% |
| May 2026 | 28.3% | 15.5% | 10.4% | 11.3% | 10.4% | 10.4% | 3.8% | 3.1% | 3.1% | 2.1% | 1.8% |
| Jun 2026 | 26.8% | 17.9% | 9.8% | 10.6% | 9.8% | 9.8% | 4.4% | 3.6% | 2.9% | 2.4% | 2.1% |
| Jul 2026 | 27.3% | 18.3% | 10% | 10.7% | 10% | 8.2% | 5.5% | 3% | 3% | 2.4% | 1.8% |
| Aug 2026 | 25.9% | 17.4% | 11.6% | 10.3% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 2% |
| Sep 2026 | 26% | 17.4% | 11.6% | 10.4% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 1.7% |
How has the BMW Motorrad and Yamaha Motor comparison changed over the last 12 months?
3 findings
- BMW Motorrad was ahead of Yamaha Motor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in Australia moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Yamaha Motor’s share of searches among motorcycle brands in Australia moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 2.6K.
How did search popularity change for Australia motorcycle brands in September 2026?
1 change
Estimated monthly branded searches for BMW Motorrad in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BMW Motorrad’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMW Motorrad
1 branded search term
- bmw motorrad
Yamaha Motor
2 branded search terms
- yamaha motorbike
- yamaha motorcycles
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