BMW Motorrad vs Royal Enfield:Which is more popular?
In September 2026, Royal Enfield had more branded searches than BMW Motorrad among motorcycle brands in Australia. Royal Enfield had about 14,800 branded searches, while BMW Motorrad had 4,400. Royal Enfield made up 9.5% of all motorcycle brand searches we track, and BMW Motorrad accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Royal Enfield appeared in two of the five answers and BMW Motorrad in none.
Who do people search for more?
Royal Enfield, about 3 searches for every 1 for BMW Motorrad
Who does AI mention more?
Royal Enfield, mentioned in 2 of 5 answers, BMW Motorrad in 0
Who does AI recommend more?
Royal Enfield, the only one of the two named
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Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Royal Enfield was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BMW Motorrad did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMW Motorrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about motorcycle brands
5 answers
Asked ChatGPT
“What's the best motorcycle brand for beginners in Australia?”
Asked ChatGPT
“Which motorbike brand is most reliable?”
Asked ChatGPT
“What are the best value motorcycles in Australia?”
Searched Google, AI Overview
“motorcycles”
Searched Google, AI Overview
“motorbikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is BMW Motorrad or Royal Enfield more popular in search?
This chart shows how often people search Google for BMW Motorrad and Royal Enfield by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.
Share of searches by month for Royal Enfield, BMW Motorrad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | CFMOTO | KTM | Honda Motorcycles | Ducati | Royal Enfield | Triumph | Suzuki Motorcycles | BMW Motorrad | Kawasaki | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 15.7% | 10.5% | 11.2% | 10.5% | 8.6% | 4.7% | 3.1% | 3.1% | 2.5% | 1.5% |
| Nov 2025 | 28.8% | 15.7% | 10.5% | 11.4% | 10.5% | 8.6% | 3.8% | 3.1% | 3.8% | 2.1% | 1.5% |
| Dec 2025 | 31.3% | 14% | 11.4% | 10.2% | 9.4% | 9.4% | 4.2% | 3.4% | 2.8% | 2.3% | 1.6% |
| Jan 2026 | 25.8% | 14.2% | 11.6% | 12.4% | 11.6% | 9.4% | 4.2% | 3.4% | 3.4% | 2.3% | 1.7% |
| Feb 2026 | 26.6% | 14.6% | 11.9% | 12.7% | 9.7% | 9.7% | 4.3% | 2.9% | 3.5% | 2.4% | 1.7% |
| Mar 2026 | 27% | 14.8% | 12.1% | 13% | 9.9% | 9.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Apr 2026 | 23.1% | 18.9% | 10.3% | 13.6% | 8.4% | 10.3% | 4.6% | 3.8% | 3.1% | 2.5% | 1.5% |
| May 2026 | 28.3% | 15.5% | 10.4% | 11.3% | 10.4% | 10.4% | 3.8% | 3.1% | 3.1% | 2.1% | 1.8% |
| Jun 2026 | 26.8% | 17.9% | 9.8% | 10.6% | 9.8% | 9.8% | 4.4% | 3.6% | 2.9% | 2.4% | 2.1% |
| Jul 2026 | 27.3% | 18.3% | 10% | 10.7% | 10% | 8.2% | 5.5% | 3% | 3% | 2.4% | 1.8% |
| Aug 2026 | 25.9% | 17.4% | 11.6% | 10.3% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 2% |
| Sep 2026 | 26% | 17.4% | 11.6% | 10.4% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 1.7% |
How has the BMW Motorrad and Royal Enfield comparison changed over the last 12 months?
3 findings
- Royal Enfield was ahead of BMW Motorrad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in Australia moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorcycle brands in Australia moved from 8.6% to 9.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia motorcycle brands in September 2026?
1 change
Estimated monthly branded searches for BMW Motorrad in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BMW Motorrad’s and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMW Motorrad
1 branded search term
- bmw motorrad
Royal Enfield
1 branded search term
- royal enfield
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