Brandwave

Beko vs Euromaid:Which is more popular?

In September 2026, Beko had more branded searches than Euromaid among dishwasher brands in Australia. Beko had about 2,400 branded searches, while Euromaid had 880. Beko made up 2.8% of all dishwasher brand searches we track, and Euromaid accounted for 1%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, neither Beko nor Euromaid appeared in any of the five answers.

Among dishwasher brands in Australia in September 2026

Who do people search for more?

Beko, about 3 searches for every 1 for Euromaid

Beko 2.4K searchesEuromaid 880 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Beko in 0 of 5Euromaid in 0 of 5

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Beko nor Euromaid showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Westinghouse3rd
  4. LG4th
  5. Haier5th
  6. Fisher & Paykel6th
  7. ASKO–
  8. Smeg–
  9. Beko–
  10. +4 more
  11. Euromaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Beko or Euromaid more popular in search?

This chart shows how often people search Google for Beko and Euromaid by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in Australia.

Beko and Euromaid among dishwasher brands in Australia, by month

Share of searches by month for Beko, Euromaid. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleWestinghouseASKOFisher & PaykelLGSmegHaierBekoHisenseElectroluxEsattoSamsungEuromaid
Oct 202521.5%17.6%11.8%9.6%9.6%6.4%6.4%4.3%3.5%2.3%1.5%1.5%2.3%1.5%
Nov 202522.2%18.1%12.1%8.1%9.9%8.1%5.4%4.4%2.9%2.4%1.3%1.6%2.4%1.3%
Dec 202521.6%17.7%11.8%9.7%9.7%7.9%5.3%4.3%3.5%2.9%1.2%1.6%1.9%1.2%
Jan 202621.4%17.5%11.7%9.6%9.6%6.4%6.4%5.2%3.4%2.8%1.5%1.5%1.9%1.2%
Feb 202623.5%19.2%10.5%8.6%8.6%7%5.7%4.7%3.8%2.1%1.7%1.7%2.1%1.1%
Mar 202625.7%17.1%11.4%9.4%9.4%6.2%5.1%4.2%3.4%2.2%1.5%1.5%1.8%1.2%
Apr 202622.3%18.2%12.2%8.1%10%6.7%5.4%4.4%3.6%2.3%1.6%1.6%2.3%1.2%
May 202624.4%19.9%10.9%8.9%8.9%5.9%4.8%4%4%2.1%1.4%1.4%2.1%1.1%
Jun 202626.7%17.8%11.9%9.8%8%6.5%4.3%4.3%2.9%2.4%1.3%1.3%1.9%0.99%
Jul 202624.7%16.4%13.4%9%9%6%4.9%4.9%3.2%2.7%1.4%1.4%1.8%1.1%
Aug 202625.2%16.8%11.3%9.2%9.2%6.1%6.1%4.1%3.3%2.7%1.5%1.5%1.8%1.1%
Sep 202625.8%17.2%11.5%9.4%9.4%6.3%5.1%4.2%2.8%2.8%1.5%1.5%1.5%1%

How has the Beko and Euromaid comparison changed over the last 12 months?

3 findings
  • Beko was ahead of Euromaid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s share of searches among dishwasher brands in Australia moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Euromaid’s share of searches among dishwasher brands in Australia moved from 1.5% to 1%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for Australia dishwasher brands in September 2026?

2 changes
  1. In September 2026, Beko lost share of searches among dishwasher brands in Australia, from 3.3% to 2.8%.

  2. Estimated monthly branded searches for Euromaid in Australia fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beko’s and Euromaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko dishwasher

Euromaid

1 branded search term

  • euromaid dishwasher

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

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