Brandwave

Beaumont Tiles vs Di Lorenzo Tiles:Which is more popular?

In September 2026, Beaumont Tiles had more branded searches than Di Lorenzo Tiles among tile retailers in Australia. Beaumont Tiles had about 49,500 branded searches, while Di Lorenzo Tiles had 2,600. Beaumont Tiles made up 42.6% of all tile retailer searches we track, and Di Lorenzo Tiles accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about tile retailers, Beaumont Tiles appeared in one of the three answers and Di Lorenzo Tiles in none.

Among tile retailers in Australia in September 2026

Who do people search for more?

Beaumont Tiles, about 19 searches for every 1 for Di Lorenzo Tiles

Beaumont Tiles 49.5K searchesDi Lorenzo Tiles 2.6K searches

Who does AI mention more?

Beaumont Tiles, mentioned in 1 of 3 answers, Di Lorenzo Tiles in 0

Beaumont Tiles in 1 of 3Di Lorenzo Tiles in 0 of 3

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Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Beaumont Tiles was mentioned in one out of three: in one of the three ChatGPT answers. Di Lorenzo Tiles did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tile retailers

3 answers

  • Asked ChatGPT

    “Where's the best place to buy tiles in Australia?”

    1. 1National Tiles
    2. 2Beaumont Tiles

  • Asked ChatGPT

    “Which tile shop has the best range for a bathroom renovation?”

    1. Asked ChatGPT

      “What's a good tile shop near me?”

      1. 1National Tiles

    2. Searched Google, AI Overview

      “tiles near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “tile shop near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Is Beaumont Tiles or Di Lorenzo Tiles more popular in search?

    This chart shows how often people search Google for Beaumont Tiles and Di Lorenzo Tiles by name. Each line represents a brand's share of searches for all eight tile retailers we track, month by month, from searches in Australia.

    Beaumont Tiles and Di Lorenzo Tiles among tile retailers in Australia, by month

    Share of searches by month for Beaumont Tiles, Di Lorenzo Tiles. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBeaumont TilesNational TilesTile CloudBunningsAmber TilesDi Lorenzo TilesTiles of EzraTile Republic
    Oct 202539.4%32.3%11.8%6.5%6.5%1.9%1%0.65%
    Nov 202538.9%31.8%14.3%6.4%5.2%1.9%1%0.57%
    Dec 202540.2%32.9%9.8%8%5.4%1.7%1.3%0.71%
    Jan 202643%28.8%12.9%7%4.7%1.8%1.1%0.71%
    Feb 202643%28.8%12.9%5.8%5.8%2.1%1.1%0.63%
    Mar 202642.6%28.5%12.8%7%4.7%2.4%1.3%0.7%
    Apr 202641.5%27.8%12.4%8.3%5.5%2.3%1.3%0.74%
    May 202645.3%24.8%13.6%7.4%4.9%2.1%1.2%0.66%
    Jun 202646%25.1%13.7%6.2%5%2.1%1.2%0.67%
    Jul 202641.6%27.8%12.5%8.3%5.6%2.1%1.3%0.74%
    Aug 202643.9%29.4%10.7%7.2%4.8%1.9%1.4%0.64%
    Sep 202642.6%28.5%10.4%8.5%5.7%2.2%1.4%0.76%

    How has the Beaumont Tiles and Di Lorenzo Tiles comparison changed over the last 12 months?

    3 findings

    How did search popularity change for Australia tile retailers in September 2026?

    2 changes

    1. In September 2026, Beaumont Tiles lost share of searches among tile retailers in Australia, from 43.9% to 42.6%.

    2. Estimated monthly branded searches for Di Lorenzo Tiles in Australia fell 10.3% over 12 measured months, from 2.9K to 2.6K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Beaumont Tiles’ and Di Lorenzo Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Beaumont Tiles

    1 branded search term

    • beaumont tiles

    Di Lorenzo Tiles

    2 branded search terms

    • di lorenzo
    • di lorenzo tiles

    How the Brand Demand Index is measured

    Other head-to-heads among tile retailers

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