Brandwave

Banjo's vs Pie Face:Which is more popular?

In September 2026, Pie Face had more branded searches than Banjo's among bakery chains in Australia. Pie Face had about 14,800 branded searches, while Banjo's had 8,100. Pie Face made up 6.1% of all bakery chain searches we track, and Banjo's accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about bakery chains, Banjo's and Pie Face each appeared in two of the three answers. Banjo's was mentioned before Pie Face in every answer that named either.

Among bakery chains in Australia in September 2026

Who do people search for more?

Pie Face, about 83% more searches than Banjo's

Pie Face 14.8K searchesBanjo's 8.1K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Banjo's in 2 of 3Pie Face in 2 of 3

Who does AI recommend more?

Banjo's, named ahead of Pie Face in 2 of 2 answers

Banjo's first in 2Pie Face never first

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Top bakery chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Banjo's and Pie Face were each mentioned in two out of three: in two of the three ChatGPT answers. Banjo's was listed before Pie Face in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bakers Delight1st
  2. Banjo's2nd
  3. Breadtop3rd
  4. Brumby's4th
  5. Pie Face4th
  6. Muffin Break–
  7. Michel's Patisserie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
  • Breadtop2 of 3Named in 2 of 3 ChatGPT answers
  • Pie Face2 of 3Named in 2 of 3 ChatGPT answers
  • Banjo's2 of 3Named in 2 of 3 ChatGPT answers
  • Brumby's1 of 3Named in 1 of 3 ChatGPT answers
  • Muffin Break0 of 3Named in 0 of 3 ChatGPT answers
  • Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bakery chains

3 answers
  • Asked ChatGPT

    “What's the best bakery chain in Australia?”

    1. 1Bakers Delight
    2. 2Banjo's
    3. 3Breadtop
    4. 4Pie Face
  • Asked ChatGPT

    “Which bakery chain has the best bread in Australia?”

    1. 1Bakers Delight
    2. 2Breadtop
  • Asked ChatGPT

    “Where can I buy good pies and pastries at a bakery chain in Australia?”

    1. 1Bakers Delight
    2. 2Banjo's
    3. 3Brumby's
    4. 4Pie Face
  • Searched Google, AI Overview

    “bakery near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best bakery”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Banjo's or Pie Face more popular in search?

This chart shows how often people search Google for Banjo's and Pie Face by name. Each line represents a brand's share of searches for all seven bakery chains we track, month by month, from searches in Australia.

Banjo's and Pie Face among bakery chains in Australia, by month

Share of searches by month for Pie Face, Banjo's. The figures are in the table below the chart.

View monthly share of searches table
MonthBakers DelightBreadtopMuffin BreakBrumby'sPie FaceBanjo'sMichel's Patisserie
Oct 202546.4%31.2%7.6%6.2%6.2%1.2%1%
Nov 202548.6%26.7%8%8%6.5%1.1%1.1%
Dec 202551%27.9%6.8%5.6%6.8%1.1%0.72%
Jan 202648.2%26.5%7.9%6.5%7.9%1.9%1.1%
Feb 202649.1%27%6.6%6.6%6.6%2.9%1.1%
Mar 202656.9%20.9%6.2%5.1%6.2%2.8%1.9%
Apr 202658.6%21.5%5.3%5.3%5.3%3.5%0.67%
May 202648.1%26.5%7.9%6.5%6.5%3.5%1%
Jun 202648.1%26.5%6.5%7.9%6.5%3.5%1%
Jul 202648%26.4%7.9%6.5%6.5%3.5%1.3%
Aug 202645.4%30.6%7.5%6.1%6.1%3.3%0.99%
Sep 202645.5%30.6%7.5%6.1%6.1%3.4%0.79%

How has the Banjo's and Pie Face comparison changed over the last 12 months?

3 findings
  • Pie Face was ahead of Banjo's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Banjo's’ share of searches among bakery chains in Australia moved from 1.2% to 3.4%, and its estimated monthly branded searches moved from 2.9K to 8.1K.
  • Across the 12 months ending September 2026, Pie Face’s share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for Australia bakery chains in September 2026?

1 change
  1. Estimated monthly branded searches for Banjo's in Australia rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Banjo's’ and Pie Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banjo's

1 branded search term

  • banjos bakery

Pie Face

1 branded search term

  • pie face

How the Brand Demand Index is measured

Other head-to-heads among bakery chains

Creator with pink hair and a pink jacket

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