Assembly Label vs Uniqlo:Which is more popular?
In September 2026, Uniqlo had more branded searches than Assembly Label among clothing shops in Australia. Uniqlo had about 550,000 branded searches, while Assembly Label had 90,500. Uniqlo made up 12% of all clothing shop searches we track, and Assembly Label accounted for 2%. When we asked ChatGPT and Google AI Overviews about clothing shops, Uniqlo appeared in three of the four answers and Assembly Label in two. Uniqlo was mentioned before Assembly Label in every answer.
Who do people search for more?
Uniqlo, about 6 searches for every 1 for Assembly Label
Who does AI mention more?
Uniqlo, mentioned in 3 of 4 answers, Assembly Label in 2
Who does AI recommend more?
Uniqlo, named ahead of Assembly Label in every answer
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Top clothing shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Uniqlo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Assembly Label was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Uniqlo was listed before Assembly Label in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Uniqlo1st
Kmart2nd
Cotton On3rd
Country Road4th
Assembly Label5th
Best & Less6th
Sportsgirl7th
Target Australia8th
Glassons9th
Zara–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cotton On3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Uniqlo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Assembly Label2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kmart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Best & Less1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Glassons1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sportsgirl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Target Australia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Zara0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about clothing shops
4 answers
Asked ChatGPT
“Where's the best place to buy cheap clothes in Australia?”
Asked ChatGPT
“Which Australian clothing stores have the best basics?”
Asked ChatGPT
“Where should I shop for women's clothes in Australia?”
Searched Google, AI Overview
“clothing stores”
Searched Google, AI Overview
“clothes shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Assembly Label or Uniqlo more popular in search?
This chart shows how often people search Google for Assembly Label and Uniqlo by name. Each line represents a brand's share of searches for all 14 clothing shops we track, month by month, from searches in Australia.
Share of searches by month for Uniqlo, Assembly Label. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Best & Less | Glassons | Uniqlo | Country Road | Zara | H&M | Decjuba | Sportsgirl | Portmans | Jay Jays | Assembly Label | Kmart | Target Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 12.1% | 9.9% | 12.1% | 9.9% | 8.1% | 6.6% | 4.4% | 6.6% | 3.6% | 2.4% | 1.6% | 0.15% | 0.06% |
| Nov 2025 | 22% | 9.9% | 9.9% | 12.2% | 12.2% | 8.1% | 6.6% | 4.4% | 6.6% | 3.6% | 2.4% | 1.6% | 0.12% | 0.05% |
| Dec 2025 | 22.1% | 10% | 10% | 12.2% | 12.2% | 8.1% | 6.7% | 4.5% | 6.7% | 3% | 3% | 1.6% | 0.12% | 0.04% |
| Jan 2026 | 20.1% | 11% | 11% | 13.4% | 9% | 9% | 7.4% | 4.9% | 6% | 4% | 2.2% | 1.8% | 0.13% | 0.06% |
| Feb 2026 | 18% | 12.1% | 12.1% | 14.7% | 9.9% | 8.1% | 6.6% | 5.4% | 5.4% | 3.6% | 2% | 2% | 0.14% | 0.06% |
| Mar 2026 | 20.7% | 11.4% | 11.4% | 13.9% | 9.3% | 9.3% | 6.2% | 5.1% | 5.1% | 3.4% | 1.9% | 2.3% | 0.14% | 0.06% |
| Apr 2026 | 17.3% | 11.5% | 11.5% | 14.1% | 11.5% | 9.4% | 6.3% | 5.2% | 5.2% | 3.5% | 1.9% | 2.3% | 0.14% | 0.06% |
| May 2026 | 16% | 13.1% | 10.7% | 16% | 10.7% | 8.7% | 5.8% | 5.8% | 4.8% | 3.9% | 1.8% | 2.6% | 0.13% | 0.06% |
| Jun 2026 | 17.8% | 11.9% | 11.9% | 14.6% | 9.7% | 9.7% | 6.5% | 5.3% | 4.4% | 3.6% | 2% | 2.4% | 0.12% | 0.04% |
| Jul 2026 | 16.4% | 13.4% | 11% | 16.4% | 9% | 9% | 7.3% | 4.9% | 4.9% | 3.3% | 2.2% | 2.2% | 0.13% | 0.05% |
| Aug 2026 | 18.1% | 12.1% | 12.1% | 14.8% | 9.9% | 8.1% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 2.4% | 0.12% | 0.04% |
| Sep 2026 | 18% | 14.7% | 12% | 12% | 9.8% | 8% | 6.6% | 5.4% | 5.4% | 3.6% | 2.4% | 2% | 0.14% | 0.05% |
How has the Assembly Label and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Assembly Label in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assembly Label’s share of searches among clothing shops in Australia moved from 1.6% to 2%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in Australia moved from 12.1% to 12%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for Australia clothing shops in September 2026?
3 changes
In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 14.7% of the searches.
In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 14.8% to 12%.
In September 2026, Assembly Label fell from 11th to 12th among clothing shops in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Assembly Label’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Assembly Label
1 branded search term
- assembly label
Uniqlo
1 branded search term
- uniqlo
Other head-to-heads among clothing shops
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