Vitamin brands in Australia:Which are most popular?

Name: Vitamin brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, BioCeuticals was the most searched vitamin brand in Australia, accounting for 42.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Blackmores and Swisse were mentioned most often, in four of the five answers. Blackmores was recommended most often, coming first in two out of four responses that gave a list.

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Top vitamin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Blackmores and Swisse were mentioned most often, in four of the five answers. Blackmores was recommended most often, coming first in two out of four answers that gave a list. Swisse was second, and Cenovis was third. Bioglan, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Blackmores	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Swisse	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Cenovis	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
BioCeuticals	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Nature's Way	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bioglan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Blackmores4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Swisse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cenovis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BioCeuticals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature's Way2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bioglan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vitamin brands

5 answers

Asked ChatGPT
“Which vitamin brand is the best in Australia?”
1. 1Blackmores
2. 2Swisse
3. 3BioCeuticals
Asked ChatGPT
“What are the best vitamin and supplement brands in Australia?”
1. 1Blackmores
2. 2BioCeuticals
3. 3Swisse
4. 4Cenovis
5. 5Nature's Way
Asked ChatGPT
“Which multivitamin brand in Australia is worth buying?”
1. 1Cenovis
2. 2Blackmores
3. 3Swisse
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamin”
1. 1Swisse
2. 2Blackmores
3. 3Cenovis
4. 4Nature's Way

Not named in any answer:

Bioglan

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which vitamin brands do people search for most?

This chart shows how often people search Google for each vitamin brand by name. Each line represents a brand's share of searches for all six vitamin brands we track, month by month, from searches in Australia.

Share of searches among vitamin brands in Australia, by month

Month	BioCeuticals	Blackmores	Swisse	Bioglan	Nature's Way	Cenovis
Oct 2025	43.4%	29%	12.9%	7%	4.6%	3.1%
Nov 2025	43.4%	29%	12.9%	7%	4.6%	3.1%
Dec 2025	42.9%	28.7%	12.8%	8.4%	4.6%	2.6%
Jan 2026	45.8%	25.1%	13.7%	7.3%	4.8%	3.3%
Feb 2026	42.4%	28.4%	12.6%	8.3%	5.4%	2.9%
Mar 2026	42.5%	28.4%	12.7%	8.5%	5.6%	2.3%
Apr 2026	44.8%	24.5%	13.4%	8.9%	5.9%	2.5%
May 2026	44.7%	24.4%	13.3%	7.2%	7.2%	3.2%
Jun 2026	46.8%	25.6%	11.4%	7.5%	6.2%	2.6%
Jul 2026	45.6%	24.9%	11.1%	9.1%	6%	3.3%
Aug 2026	42.2%	28.2%	12.6%	8.4%	5.6%	3%
Sep 2026	42.9%	28.7%	12.8%	6.9%	5.7%	3.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	BioCeuticals	42.9%	18.1K	0%	+0.7 points
2, held 2nd	Blackmores	28.7%	12.1K	0%	+0.5 points
3, held 3rd	Swisse	12.8%	5.4K	0%	+0.2 points
4, held 4th	Bioglan	6.9%	2.9K	-19.4%	-1.5 points
5, held 5th	Nature's Way	5.7%	2.4K	0%	+0.1 points
6, held 6th	Cenovis	3.1%	1.3K	0%	+0.1 points

1.BioCeuticals
42.9%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.Blackmores
28.7%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.Swisse
12.8%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.Bioglan
6.9%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.5 points.
5.Nature's Way
5.7%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Cenovis
3.1%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among vitamin brands in Australia?

6 brands

In September 2026, BioCeuticals was the most searched among vitamin brands in Australia, with an estimated 18.1K branded searches, 42.9% of all searches for the six we track. Blackmores is in 2nd place, 14.2 percentage points behind at 28.7%.

Australia vitamin brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
BioCeuticals	43.4% → 42.9%	46.8%Jun 2026	42.2%Aug 2026	1st
Blackmores	29% → 28.7%	29%Oct 2025	24.4%May 2026	2nd
Swisse	12.9% → 12.8%	13.7%Jan 2026	11.1%Jul 2026	3rd
Bioglan	7% → 6.9%	9.1%Jul 2026	6.9%Sep 2026	4th
Nature's Way	4.6% → 5.7%	7.2%May 2026	4.6%Oct 2025	5th
Cenovis	3.1%	3.3%Jan 2026	2.3%Mar 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, BioCeuticals’ share of searches among vitamin brands in Australia decreased from 43.4% to 42.9%.
Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands in Australia increased from 4.6% to 5.7%.
Across the 12 months ending September 2026, BioCeuticals’ share of searches among vitamin brands in Australia peaked at 46.8% in June 2026 and was lowest at 42.2% in August 2026.
Across the 12 months ending September 2026, Blackmores’ share of searches among vitamin brands in Australia peaked at 29% in October 2025 and was lowest at 24.4% in May 2026.
Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands in Australia peaked at 13.7% in January 2026 and was lowest at 11.1% in July 2026.
Across the 12 months ending September 2026, Bioglan’s share of searches among vitamin brands in Australia peaked at 9.1% in July 2026 and was lowest at 6.9% in September 2026.
Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands in Australia peaked at 7.2% in May 2026 and was lowest at 4.6% in October 2025.
Across the 12 months ending September 2026, Blackmores, Swisse, Bioglan and Cenovis held steady: their share of searches among vitamin brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia vitamin brands in September 2026?

3 changes

In September 2026, BioCeuticals gained share of searches among vitamin brands in Australia, from 42.2% to 42.9%.
In September 2026, Bioglan lost share of searches among vitamin brands in Australia, from 8.4% to 6.9%.
Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted for vitamin brands?

7 search terms

Each brand's share of searches among vitamin brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.