Bioglan vs Swisse:Which is more popular?
In September 2026, Swisse had more branded searches than Bioglan among vitamin brands in Australia. Swisse had about 5,400 branded searches, while Bioglan had 2,900. Swisse made up 12.8% of all vitamin brand searches we track, and Bioglan accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about vitamin brands, Swisse appeared in four of the five answers and Bioglan in none.
Who do people search for more?
Swisse, about 86% more searches than Bioglan
Who does AI mention more?
Swisse, mentioned in 4 of 5 answers, Bioglan in 0
Who does AI recommend more?
Swisse, the only one of the two named
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Top vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Swisse was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bioglan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blackmores1st- Swisse2nd
Cenovis3rd
BioCeuticals4th
Nature's Way5th- Bioglan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blackmores4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swisse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cenovis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BioCeuticals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nature's Way2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bioglan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin brands
5 answers
Asked ChatGPT
“Which vitamin brand is the best in Australia?”
Asked ChatGPT
“What are the best vitamin and supplement brands in Australia?”
Asked ChatGPT
“Which multivitamin brand in Australia is worth buying?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bioglan or Swisse more popular in search?
This chart shows how often people search Google for Bioglan and Swisse by name. Each line represents a brand's share of searches for all six vitamin brands we track, month by month, from searches in Australia.
Share of searches by month for Swisse, Bioglan. The figures are in the table below the chart.
View monthly share of searches table
| Month | BioCeuticals | Blackmores | Swisse | Bioglan | Nature's Way | Cenovis |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Nov 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Dec 2025 | 42.9% | 28.7% | 12.8% | 8.4% | 4.6% | 2.6% |
| Jan 2026 | 45.8% | 25.1% | 13.7% | 7.3% | 4.8% | 3.3% |
| Feb 2026 | 42.4% | 28.4% | 12.6% | 8.3% | 5.4% | 2.9% |
| Mar 2026 | 42.5% | 28.4% | 12.7% | 8.5% | 5.6% | 2.3% |
| Apr 2026 | 44.8% | 24.5% | 13.4% | 8.9% | 5.9% | 2.5% |
| May 2026 | 44.7% | 24.4% | 13.3% | 7.2% | 7.2% | 3.2% |
| Jun 2026 | 46.8% | 25.6% | 11.4% | 7.5% | 6.2% | 2.6% |
| Jul 2026 | 45.6% | 24.9% | 11.1% | 9.1% | 6% | 3.3% |
| Aug 2026 | 42.2% | 28.2% | 12.6% | 8.4% | 5.6% | 3% |
| Sep 2026 | 42.9% | 28.7% | 12.8% | 6.9% | 5.7% | 3.1% |
How has the Bioglan and Swisse comparison changed over the last 12 months?
3 findings
- Swisse was ahead of Bioglan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bioglan’s share of searches among vitamin brands in Australia moved from 7% to 6.9%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands in Australia moved from 12.9% to 12.8%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia vitamin brands in September 2026?
1 change
In September 2026, Bioglan lost share of searches among vitamin brands in Australia, from 8.4% to 6.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bioglan’s and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vitamin brands
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