Brandwave

How popular isSwisse?

In September 2026, people searched for Swisse by name about 5,400 times in Australia, about the same as the previous year. These searches made up 12.8% of all Australia vitamin brand searches, placing Swisse third out of six brands. When we asked both ChatGPT and Google AI Overviews about vitamin brands, Swisse appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Swisse is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. BioCeuticalsShare of searches 42.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BlackmoresShare of searches 28.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SwisseShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BioglanShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Nature's WayShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swisse was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Swisse is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blackmores1st
  2. Swisse2nd
  3. Cenovis3rd
  4. BioCeuticals4th
  5. Nature's Way5th
  6. Bioglan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blackmores4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swisse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cenovis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BioCeuticals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bioglan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which vitamin brands compete with Swisse?

Swisse against vitamin brands in Australia, by month

Share of searches by month for BioCeuticals, Blackmores, Swisse, Bioglan, Nature's Way, Cenovis. The figures are in the table below the chart.

View monthly share of searches table
MonthBioCeuticalsBlackmoresSwisseBioglanNature's WayCenovis
Oct 202543.4%29%12.9%7%4.6%3.1%
Nov 202543.4%29%12.9%7%4.6%3.1%
Dec 202542.9%28.7%12.8%8.4%4.6%2.6%
Jan 202645.8%25.1%13.7%7.3%4.8%3.3%
Feb 202642.4%28.4%12.6%8.3%5.4%2.9%
Mar 202642.5%28.4%12.7%8.5%5.6%2.3%
Apr 202644.8%24.5%13.4%8.9%5.9%2.5%
May 202644.7%24.4%13.3%7.2%7.2%3.2%
Jun 202646.8%25.6%11.4%7.5%6.2%2.6%
Jul 202645.6%24.9%11.1%9.1%6%3.3%
Aug 202642.2%28.2%12.6%8.4%5.6%3%
Sep 202642.9%28.7%12.8%6.9%5.7%3.1%

  1. 1.BioCeuticals

    42.9%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Blackmores

    28.7%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Swisse

    12.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Bioglan

    6.9%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.5 points.

  5. 5.Nature's Way

    5.7%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Cenovis

    3.1%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Swisse and its closest rivals

Every comparison with Swisse

5 comparisons

How has branded search demand for Swisse changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Swisse in Australia held steady at 5.4K.
  • Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands in Australia peaked at 13.7% in January 2026 and was lowest at 11.1% in July 2026.

How did search popularity change for Australia vitamin brands in September 2026?

3 changes

  1. In September 2026, BioCeuticals gained share of searches among vitamin brands in Australia, from 42.2% to 42.9%.

  2. In September 2026, Bioglan lost share of searches among vitamin brands in Australia, from 8.4% to 6.9%.

  3. Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Swisse’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Swisse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • swisse

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How the Brand Demand Index is measured

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