Nature's Way vs Swisse:Which is more popular?
In September 2026, Swisse had more branded searches than Nature's Way among vitamin brands in Australia. Swisse had about 5,400 branded searches, while Nature's Way had 2,400. Swisse made up 12.8% of all vitamin brand searches we track, and Nature's Way accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about vitamin brands, Swisse appeared in four of the five answers and Nature's Way in two. Swisse was mentioned before Nature's Way in every answer.
Who do people search for more?
Swisse, about 2 searches for every 1 for Nature's Way
Who does AI mention more?
Swisse, mentioned in 4 of 5 answers, Nature's Way in 2
Who does AI recommend more?
Swisse, named ahead of Nature's Way in every answer
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Top vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Swisse was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nature's Way was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swisse was listed before Nature's Way in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blackmores1st- Swisse2nd
Cenovis3rd
BioCeuticals4th
Nature's Way5th- Bioglan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blackmores4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swisse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cenovis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BioCeuticals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nature's Way2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bioglan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin brands
5 answers
Asked ChatGPT
“Which vitamin brand is the best in Australia?”
Asked ChatGPT
“What are the best vitamin and supplement brands in Australia?”
Asked ChatGPT
“Which multivitamin brand in Australia is worth buying?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Nature's Way or Swisse more popular in search?
This chart shows how often people search Google for Nature's Way and Swisse by name. Each line represents a brand's share of searches for all six vitamin brands we track, month by month, from searches in Australia.
Share of searches by month for Swisse, Nature's Way. The figures are in the table below the chart.
View monthly share of searches table
| Month | BioCeuticals | Blackmores | Swisse | Bioglan | Nature's Way | Cenovis |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Nov 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Dec 2025 | 42.9% | 28.7% | 12.8% | 8.4% | 4.6% | 2.6% |
| Jan 2026 | 45.8% | 25.1% | 13.7% | 7.3% | 4.8% | 3.3% |
| Feb 2026 | 42.4% | 28.4% | 12.6% | 8.3% | 5.4% | 2.9% |
| Mar 2026 | 42.5% | 28.4% | 12.7% | 8.5% | 5.6% | 2.3% |
| Apr 2026 | 44.8% | 24.5% | 13.4% | 8.9% | 5.9% | 2.5% |
| May 2026 | 44.7% | 24.4% | 13.3% | 7.2% | 7.2% | 3.2% |
| Jun 2026 | 46.8% | 25.6% | 11.4% | 7.5% | 6.2% | 2.6% |
| Jul 2026 | 45.6% | 24.9% | 11.1% | 9.1% | 6% | 3.3% |
| Aug 2026 | 42.2% | 28.2% | 12.6% | 8.4% | 5.6% | 3% |
| Sep 2026 | 42.9% | 28.7% | 12.8% | 6.9% | 5.7% | 3.1% |
How has the Nature's Way and Swisse comparison changed over the last 12 months?
3 findings
- Swisse was ahead of Nature's Way in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands in Australia moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands in Australia moved from 12.9% to 12.8%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia vitamin brands in September 2026?
1 change
Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nature's Way’s and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature's Way
2 branded search terms
- nature's way
- natures way
Swisse
1 branded search term
- swisse
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