Blackmores vs Swisse:Which is more popular?
In September 2026, Blackmores had more branded searches than Swisse among vitamin brands in Australia. Blackmores had about 12,100 branded searches, while Swisse had 5,400. Blackmores made up 28.7% of all vitamin brand searches we track, and Swisse accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about vitamin brands, Blackmores and Swisse each appeared in four of the five answers. Blackmores was mentioned before Swisse in three out of four answers.
Who do people search for more?
Blackmores, about 2 searches for every 1 for Swisse
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Blackmores, named ahead of Swisse in 3 of 4 answers
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Top vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blackmores and Swisse were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blackmores was listed before Swisse in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Blackmores1st
Swisse2nd
Cenovis3rd
BioCeuticals4th
Nature's Way5th- Bioglan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blackmores4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swisse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cenovis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BioCeuticals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nature's Way2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bioglan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin brands
5 answers
Asked ChatGPT
“Which vitamin brand is the best in Australia?”
Asked ChatGPT
“What are the best vitamin and supplement brands in Australia?”
Asked ChatGPT
“Which multivitamin brand in Australia is worth buying?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Blackmores or Swisse more popular in search?
This chart shows how often people search Google for Blackmores and Swisse by name. Each line represents a brand's share of searches for all six vitamin brands we track, month by month, from searches in Australia.
Share of searches by month for Blackmores, Swisse. The figures are in the table below the chart.
View monthly share of searches table
| Month | BioCeuticals | Blackmores | Swisse | Bioglan | Nature's Way | Cenovis |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Nov 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Dec 2025 | 42.9% | 28.7% | 12.8% | 8.4% | 4.6% | 2.6% |
| Jan 2026 | 45.8% | 25.1% | 13.7% | 7.3% | 4.8% | 3.3% |
| Feb 2026 | 42.4% | 28.4% | 12.6% | 8.3% | 5.4% | 2.9% |
| Mar 2026 | 42.5% | 28.4% | 12.7% | 8.5% | 5.6% | 2.3% |
| Apr 2026 | 44.8% | 24.5% | 13.4% | 8.9% | 5.9% | 2.5% |
| May 2026 | 44.7% | 24.4% | 13.3% | 7.2% | 7.2% | 3.2% |
| Jun 2026 | 46.8% | 25.6% | 11.4% | 7.5% | 6.2% | 2.6% |
| Jul 2026 | 45.6% | 24.9% | 11.1% | 9.1% | 6% | 3.3% |
| Aug 2026 | 42.2% | 28.2% | 12.6% | 8.4% | 5.6% | 3% |
| Sep 2026 | 42.9% | 28.7% | 12.8% | 6.9% | 5.7% | 3.1% |
How has the Blackmores and Swisse comparison changed over the last 12 months?
3 findings
- Blackmores was ahead of Swisse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackmores’ share of searches among vitamin brands in Australia moved from 29% to 28.7%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands in Australia moved from 12.9% to 12.8%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia vitamin brands in September 2026?
0 changes
Neither Blackmores nor Swisse moved beyond provider rounding among vitamin brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackmores’ and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackmores
1 branded search term
- blackmores
Swisse
1 branded search term
- swisse
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