Brandwave

How popular isBlackmores?

In September 2026, people searched for Blackmores by name about 14,000 times in Australia, about the same as the previous year. These searches made up 28.7% of all Australia vitamin brand searches, placing Blackmores second out of six brands. When we asked both ChatGPT and Google AI Overviews about vitamin brands, Blackmores appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Blackmores is the second most searched of 6 competitors and the most recommended in AI answers.

  1. BioCeuticalsShare of searches 42.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BlackmoresShare of searches 28.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SwisseShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BioglanShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Nature's WayShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackmores was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blackmores is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blackmores1st
  2. Swisse2nd
  3. Cenovis3rd
  4. BioCeuticals4th
  5. Nature's Way5th
  6. Bioglan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blackmores4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swisse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cenovis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BioCeuticals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bioglan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which vitamin brands compete with Blackmores?

Blackmores against vitamin brands in Australia, by month

Share of searches by month for BioCeuticals, Blackmores, Swisse, Bioglan, Nature's Way, Cenovis. The figures are in the table below the chart.

View monthly share of searches table
MonthBioCeuticalsBlackmoresSwisseBioglanNature's WayCenovis
Oct 202543.4%29%12.9%7%4.6%3.1%
Nov 202543.4%29%12.9%7%4.6%3.1%
Dec 202542.9%28.7%12.8%8.4%4.6%2.6%
Jan 202645.8%25.1%13.7%7.3%4.8%3.3%
Feb 202642.4%28.4%12.6%8.3%5.4%2.9%
Mar 202642.5%28.4%12.7%8.5%5.6%2.3%
Apr 202644.8%24.5%13.4%8.9%5.9%2.5%
May 202644.7%24.4%13.3%7.2%7.2%3.2%
Jun 202646.8%25.6%11.4%7.5%6.2%2.6%
Jul 202645.6%24.9%11.1%9.1%6%3.3%
Aug 202642.2%28.2%12.6%8.4%5.6%3%
Sep 202642.9%28.7%12.8%6.9%5.7%3.1%

  1. 1.BioCeuticals

    42.9%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Blackmores

    28.7%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Swisse

    12.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Bioglan

    6.9%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.5 points.

  5. 5.Nature's Way

    5.7%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Cenovis

    3.1%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Blackmores and its closest rivals

Every comparison with Blackmores

11 comparisons

How has branded search demand for Blackmores changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackmores in Australia held steady, from 13.7K to 14K.
  • Across the 12 months ending September 2026, Blackmores’ share of searches among vitamin brands in Australia peaked at 29% in October 2025 and was lowest at 24.4% in May 2026.

How did search popularity change for Australia vitamin brands in September 2026?

3 changes

  1. In September 2026, BioCeuticals gained share of searches among vitamin brands in Australia, from 42.2% to 42.9%.

  2. In September 2026, Bioglan lost share of searches among vitamin brands in Australia, from 8.4% to 6.9%.

  3. Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Blackmores’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackmores
  • blackmores probiotic

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How the Brand Demand Index is measured

Where does Blackmores compete?

Blackmores is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands2nd of 628.7%Shown above
Probiotic brands5th of 95%Show ranking
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