Share trading platforms in Australia:Which are most popular?
In September 2026, CommSec was the most searched share trading platform in Australia, accounting for 56% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, CMC Invest showed up in every answer. CMC Invest was recommended most often, coming first in every response.
CommSecShare of searches 56%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
nabtradeShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CMC InvestShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
moomooShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SelfwealthShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top share trading platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, CMC Invest appeared every time. CMC Invest was recommended most often, coming first in every answer. moomoo was second, and Interactive Brokers was third. nabtrade, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CMC Invest1st
- moomoo2nd
Interactive Brokers3rd- CommSec4th
Stake5th
Pearler6th
Webull7th- nabtrade–
- Selfwealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about share trading platforms
5 answers
Asked ChatGPT
“Which share trading platform should I use in Australia?”
Asked ChatGPT
“What are the best share trading platforms in Australia?”
Asked ChatGPT
“What's the best share trading platform in Australia for beginners?”
Searched Google, AI Overview
“best share trading platform australia”
Searched Google, AI Overview
“share trading platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which share trading platforms do people search for most?
This chart shows how often people search Google for each share trading platform by name. Each line represents a brand's share of searches for all nine share trading platforms we track, month by month, from searches in Australia.
Share of searches by month for CommSec, nabtrade, CMC Invest, moomoo, Selfwealth, Interactive Brokers, Pearler. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommSec | nabtrade | CMC Invest | moomoo | Selfwealth | Interactive Brokers | Pearler | Webull | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 16.4% | 4.9% | 6% | 6% | 4% | 4% | 2.2% | 2.1% |
| Nov 2025 | 50.6% | 18.6% | 4.5% | 6.8% | 6.8% | 4.5% | 3.7% | 2.5% | 1.9% |
| Dec 2025 | 50.5% | 18.5% | 4.5% | 6.8% | 6.8% | 4.5% | 4.5% | 2% | 1.9% |
| Jan 2026 | 50.8% | 15.3% | 5.6% | 6.8% | 6.8% | 4.6% | 5.6% | 2.5% | 1.9% |
| Feb 2026 | 50.3% | 18.5% | 5.5% | 6.8% | 6.8% | 4.5% | 3.7% | 2% | 1.9% |
| Mar 2026 | 54.2% | 16.3% | 6% | 6% | 6% | 4% | 4% | 1.8% | 1.7% |
| Apr 2026 | 53% | 15.9% | 7.1% | 5.8% | 5.8% | 4.8% | 3.9% | 2.1% | 1.6% |
| May 2026 | 51% | 15.3% | 6.9% | 6.9% | 5.6% | 5.6% | 4.6% | 2.5% | 1.6% |
| Jun 2026 | 56.6% | 13.9% | 6.3% | 6.3% | 5.1% | 5.1% | 3.4% | 1.9% | 1.5% |
| Jul 2026 | 57.5% | 14.2% | 6.4% | 5.2% | 5.2% | 4.2% | 4.2% | 1.9% | 1.2% |
| Aug 2026 | 55.1% | 16.6% | 6.1% | 6.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% |
| Sep 2026 | 56% | 13.7% | 7.5% | 6.1% | 5% | 4.1% | 4.1% | 1.8% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 165K | -17.9% | +0.9 points | |
| 2, held 2nd | 13.7% | 40.5K | -33.1% | -2.8 points | |
| 3, held 3rd | 7.5% | 22.2K | 0% | +1.4 points | |
| 4, held 4th | 6.1% | 18.1K | -18.5% | +0.1 points | |
| 5, held 5th | 5% | 14.8K | -18.2% | +0.1 points | |
| 6, held 6th | 4.1% | 12.1K | -18.2% | 0 points | |
| 7, held 7th | 4.1% | 12.1K | -18.2% | 0 points | |
| 8, held 8th | 1.8% | 5.4K | -18.2% | 0 points | |
| 9, held 9th | 1.5% | 4.5K | 0% | +0.3 points |
1.
CommSec56%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +0.9 points.
2.
nabtrade13.7%
Held 2nd. 40.5K estimated branded searches, -33.1% vs prior month. Share -2.8 points.
7.5%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
moomoo6.1%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.1 points.
5%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
4.1%
Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
7.
Pearler4.1%
Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.
Webull1.8%
Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
9.
Stake1.5%
Held 9th. 4.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
Which brand is most popular in search among share trading platforms in Australia?
9 brands
In September 2026, CommSec was the most searched among share trading platforms in Australia, with an estimated 165K branded searches, 56% of all searches for the nine we track. nabtrade is in 2nd place, 42.3 percentage points behind at 13.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| CommSec | 54.4% → 56% | 57.5%Jul 2026 | 50.3%Feb 2026 | 1st |
| nabtrade | 16.4% → 13.7% | 18.6%Nov 2025 | 13.7%Sep 2026 | 2nd |
| CMC Invest | 4.9% → 7.5% | 7.5%Sep 2026 | 4.5%Dec 2025 | 5th → 3rd |
| moomoo | 6% → 6.1% | 6.9%May 2026 | 5.2%Jul 2026 | 3rd → 4th |
| Selfwealth | 6% → 5% | 6.8%Jan 2026 | 5%Aug 2026 | 4th → 5th |
| Interactive Brokers | 4% → 4.1% | 5.6%May 2026 | 4%Mar 2026 | 6th |
| Pearler | 4% → 4.1% | 5.6%Jan 2026 | 3.4%Jun 2026 | 7th |
| Webull | 2.2% → 1.8% | 2.5%May 2026 | 1.8%Mar 2026 | 8th |
| Stake | 2.1% → 1.5% | 2.1%Oct 2025 | 1.2%Aug 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, CommSec’s share of searches among share trading platforms in Australia increased from 54.4% to 56%.
- Across the 12 months ending September 2026, nabtrade’s share of searches among share trading platforms in Australia decreased from 16.4% to 13.7%.
- Across the 12 months ending September 2026, CMC Invest’s share of searches among share trading platforms in Australia increased from 4.9% to 7.5%.
- Across the 12 months ending September 2026, Selfwealth’s share of searches among share trading platforms in Australia decreased from 6% to 5%.
- Across the 12 months ending September 2026, Stake’s share of searches among share trading platforms in Australia decreased from 2.1% to 1.5%.
- Across the 12 months ending September 2026, CommSec’s share of searches among share trading platforms in Australia peaked at 57.5% in July 2026 and was lowest at 50.3% in February 2026.
- Across the 12 months ending September 2026, nabtrade’s share of searches among share trading platforms in Australia peaked at 18.6% in November 2025 and was lowest at 13.7% in September 2026.
- Across the 12 months ending September 2026, CMC Invest’s share of searches among share trading platforms in Australia peaked at 7.5% in September 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, moomoo’s share of searches among share trading platforms in Australia peaked at 6.9% in May 2026 and was lowest at 5.2% in July 2026.
- Across the 12 months ending September 2026, Selfwealth’s share of searches among share trading platforms in Australia peaked at 6.8% in January 2026 and was lowest at 5% in August 2026.
- Across the 12 months ending September 2026, Interactive Brokers’ share of searches among share trading platforms in Australia peaked at 5.6% in May 2026 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Pearler’s share of searches among share trading platforms in Australia peaked at 5.6% in January 2026 and was lowest at 3.4% in June 2026.
- Across the 12 months ending September 2026, CMC Invest rose from 5th to 3rd among share trading platforms in Australia.
- Across the 12 months ending September 2026, moomoo fell from 3rd to 4th among share trading platforms in Australia.
- Across the 12 months ending September 2026, Selfwealth fell from 4th to 5th among share trading platforms in Australia.
- Across the 12 months ending September 2026, Interactive Brokers, Pearler and Webull held steady: their share of searches among share trading platforms in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia share trading platforms in September 2026?
8 changes
In September 2026, CMC Invest gained share of searches among share trading platforms in Australia, from 6.1% to 7.5%.
In September 2026, CommSec gained share of searches among share trading platforms in Australia, from 55.1% to 56%.
In September 2026, nabtrade lost share of searches among share trading platforms in Australia, from 16.6% to 13.7%.
Estimated monthly branded searches for Stake in Australia fell 52.5% over 12 measured months, from 9.4K to 4.5K in September 2026.
Estimated monthly branded searches for Webull in Australia fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
Estimated monthly branded searches for Selfwealth in Australia fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for moomoo in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Estimated monthly branded searches for Interactive Brokers in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Compare popularity between leading brands
- CommSec vs nabtrade: compare popularity
- CommSec vs CMC Invest: compare popularity
- CommSec vs moomoo: compare popularity
- CommSec vs Selfwealth: compare popularity
- nabtrade vs CMC Invest: compare popularity
- nabtrade vs moomoo: compare popularity
- nabtrade vs Selfwealth: compare popularity
- CMC Invest vs moomoo: compare popularity
- CMC Invest vs Selfwealth: compare popularity
- moomoo vs Selfwealth: compare popularity
- Compare any of these brands
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