Brandwave

CMC Invest vs moomoo:Which is more popular?

In September 2026, CMC Invest had more branded searches than moomoo among share trading platforms in Australia. CMC Invest had about 22,200 branded searches, while moomoo had 18,100. CMC Invest made up 7.5% of all share trading platform searches we track, and moomoo accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about share trading platforms, CMC Invest appeared in all five answers and moomoo in four. CMC Invest was mentioned before moomoo in every answer.

Among share trading platforms in Australia in September 2026

Who do people search for more?

CMC Invest, about 23% more searches than moomoo

CMC Invest 22.2K searchesmoomoo 18.1K searches

Who does AI mention more?

CMC Invest, mentioned in every answer we collected

CMC Invest in 5 of 5moomoo in 4 of 5

Who does AI recommend more?

CMC Invest, named ahead of moomoo in every answer

CMC Invest first in 5moomoo never first

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Top share trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CMC Invest appeared in all five answers. moomoo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CMC Invest was listed before moomoo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CMC Invest1st
  2. moomoo2nd
  3. Interactive Brokers3rd
  4. CommSec4th
  5. Stake5th
  6. Pearler6th
  7. Webull7th
  8. nabtrade–
  9. Selfwealth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about share trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is CMC Invest or moomoo more popular in search?

This chart shows how often people search Google for CMC Invest and moomoo by name. Each line represents a brand's share of searches for all nine share trading platforms we track, month by month, from searches in Australia.

CMC Invest and moomoo among share trading platforms in Australia, by month

Share of searches by month for CMC Invest, moomoo. The figures are in the table below the chart.

View monthly share of searches table
MonthCommSecnabtradeCMC InvestmoomooSelfwealthInteractive BrokersPearlerWebullStake
Oct 202554.4%16.4%4.9%6%6%4%4%2.2%2.1%
Nov 202550.6%18.6%4.5%6.8%6.8%4.5%3.7%2.5%1.9%
Dec 202550.5%18.5%4.5%6.8%6.8%4.5%4.5%2%1.9%
Jan 202650.8%15.3%5.6%6.8%6.8%4.6%5.6%2.5%1.9%
Feb 202650.3%18.5%5.5%6.8%6.8%4.5%3.7%2%1.9%
Mar 202654.2%16.3%6%6%6%4%4%1.8%1.7%
Apr 202653%15.9%7.1%5.8%5.8%4.8%3.9%2.1%1.6%
May 202651%15.3%6.9%6.9%5.6%5.6%4.6%2.5%1.6%
Jun 202656.6%13.9%6.3%6.3%5.1%5.1%3.4%1.9%1.5%
Jul 202657.5%14.2%6.4%5.2%5.2%4.2%4.2%1.9%1.2%
Aug 202655.1%16.6%6.1%6.1%5%4.1%4.1%1.8%1.2%
Sep 202656%13.7%7.5%6.1%5%4.1%4.1%1.8%1.5%

How has the CMC Invest and moomoo comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: CMC Invest took it in April 2026.
  • Across the 12 months ending September 2026, CMC Invest’s share of searches among share trading platforms in Australia moved from 4.9% to 7.5%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, moomoo’s share of searches among share trading platforms in Australia moved from 6% to 6.1%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for Australia share trading platforms in September 2026?

2 changes
  1. In September 2026, CMC Invest gained share of searches among share trading platforms in Australia, from 6.1% to 7.5%.

  2. Estimated monthly branded searches for moomoo in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CMC Invest’s and moomoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CMC Invest

1 branded search term

  • cmc invest

moomoo

1 branded search term

  • moomoo

How the Brand Demand Index is measured

Other head-to-heads among share trading platforms

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