Brandwave

How popular isnabtrade?

In September 2026, people searched for nabtrade by name about 40,500 times in Australia, a 45.3% decrease from the previous year. These searches made up 13.7% of all Australia share trading platform searches, placing nabtrade second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about share trading platforms, nabtrade did not appear in any of the answers.

Search and AI answers in September 2026

nabtrade is the second most searched of 9 competitors and not listed in any AI answer.

  1. CommSecShare of searches 56%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. nabtradeShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CMC InvestShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. moomooShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SelfwealthShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top share trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, nabtrade did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CMC Invest1st
  2. moomoo2nd
  3. Interactive Brokers3rd
  4. CommSec4th
  5. Stake5th
  6. Pearler6th
  7. Webull7th
  8. nabtrade–
  9. Selfwealth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about share trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which share trading platforms compete with nabtrade?

nabtrade against share trading platforms in Australia, by month

Share of searches by month for CommSec, nabtrade, CMC Invest, moomoo, Selfwealth, Interactive Brokers, Pearler. The figures are in the table below the chart.

View monthly share of searches table
MonthCommSecnabtradeCMC InvestmoomooSelfwealthInteractive BrokersPearlerWebullStake
Oct 202554.4%16.4%4.9%6%6%4%4%2.2%2.1%
Nov 202550.6%18.6%4.5%6.8%6.8%4.5%3.7%2.5%1.9%
Dec 202550.5%18.5%4.5%6.8%6.8%4.5%4.5%2%1.9%
Jan 202650.8%15.3%5.6%6.8%6.8%4.6%5.6%2.5%1.9%
Feb 202650.3%18.5%5.5%6.8%6.8%4.5%3.7%2%1.9%
Mar 202654.2%16.3%6%6%6%4%4%1.8%1.7%
Apr 202653%15.9%7.1%5.8%5.8%4.8%3.9%2.1%1.6%
May 202651%15.3%6.9%6.9%5.6%5.6%4.6%2.5%1.6%
Jun 202656.6%13.9%6.3%6.3%5.1%5.1%3.4%1.9%1.5%
Jul 202657.5%14.2%6.4%5.2%5.2%4.2%4.2%1.9%1.2%
Aug 202655.1%16.6%6.1%6.1%5%4.1%4.1%1.8%1.2%
Sep 202656%13.7%7.5%6.1%5%4.1%4.1%1.8%1.5%

  1. 1.CommSec

    56%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +0.9 points.

  2. 2.nabtrade

    13.7%

    Held 2nd. 40.5K estimated branded searches, -33.1% vs prior month. Share -2.8 points.

  3. 3.CMC Invest

    7.5%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.moomoo

    6.1%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  5. 5.Selfwealth

    5%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.Interactive Brokers

    4.1%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Pearler

    4.1%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Webull

    1.8%

    Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Stake

    1.5%

    Held 9th. 4.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between nabtrade and its closest rivals

Every comparison with nabtrade

8 comparisons

How has branded search demand for nabtrade changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for nabtrade in Australia fell from 74K to 40.5K.
  • Across the 12 months ending September 2026, nabtrade’s share of searches among share trading platforms in Australia decreased from 16.4% to 13.7%.
  • Across the 12 months ending September 2026, nabtrade’s share of searches among share trading platforms in Australia peaked at 18.6% in November 2025 and was lowest at 13.7% in September 2026.

How did search popularity change for Australia share trading platforms in September 2026?

6 changes

  1. In September 2026, CMC Invest gained share of searches among share trading platforms in Australia, from 6.1% to 7.5%.

  2. In September 2026, CommSec gained share of searches among share trading platforms in Australia, from 55.1% to 56%.

  3. In September 2026, nabtrade lost share of searches among share trading platforms in Australia, from 16.6% to 13.7%.

  4. Estimated monthly branded searches for Stake in Australia fell 52.5% over 12 measured months, from 9.4K to 4.5K in September 2026.

  5. Estimated monthly branded searches for Webull in Australia fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Selfwealth in Australia fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are nabtrade’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using nabtrade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nabtrade

How the Brand Demand Index is measured

Who owns nabtrade?

nabtrade is owned by National Australia Bank. Brandwave also tracks NAB and ubank, owned by the same company, in Australia.

Do you work for nabtrade? To request corrections or removal please contact us via our support page and we will be happy to assist.

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