Brandwave

nabtrade vs Stake:Which is more popular?

In September 2026, nabtrade had more branded searches than Stake among share trading platforms in Australia. nabtrade had about 40,500 branded searches, while Stake had 4,450. nabtrade made up 13.7% of all share trading platform searches we track, and Stake accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about share trading platforms, Stake appeared in four of the five answers and nabtrade in none.

Among share trading platforms in Australia in September 2026

Who do people search for more?

nabtrade, about 9 searches for every 1 for Stake

nabtrade 40.5K searchesStake 4.5K searches

Who does AI mention more?

Stake, mentioned in 4 of 5 answers, nabtrade in 0

Stake in 4 of 5nabtrade in 0 of 5

Who does AI recommend more?

Stake, the only one of the two named

Stake first in 4nabtrade never named

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Top share trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stake was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. nabtrade did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CMC Invest1st
  2. moomoo2nd
  3. Interactive Brokers3rd
  4. CommSec4th
  5. Stake5th
  6. Pearler6th
  7. Webull7th
  8. nabtrade–
  9. Selfwealth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about share trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is nabtrade or Stake more popular in search?

This chart shows how often people search Google for nabtrade and Stake by name. Each line represents a brand's share of searches for all nine share trading platforms we track, month by month, from searches in Australia.

nabtrade and Stake among share trading platforms in Australia, by month

Share of searches by month for nabtrade, Stake. The figures are in the table below the chart.

View monthly share of searches table
MonthCommSecnabtradeCMC InvestmoomooSelfwealthInteractive BrokersPearlerWebullStake
Oct 202554.4%16.4%4.9%6%6%4%4%2.2%2.1%
Nov 202550.6%18.6%4.5%6.8%6.8%4.5%3.7%2.5%1.9%
Dec 202550.5%18.5%4.5%6.8%6.8%4.5%4.5%2%1.9%
Jan 202650.8%15.3%5.6%6.8%6.8%4.6%5.6%2.5%1.9%
Feb 202650.3%18.5%5.5%6.8%6.8%4.5%3.7%2%1.9%
Mar 202654.2%16.3%6%6%6%4%4%1.8%1.7%
Apr 202653%15.9%7.1%5.8%5.8%4.8%3.9%2.1%1.6%
May 202651%15.3%6.9%6.9%5.6%5.6%4.6%2.5%1.6%
Jun 202656.6%13.9%6.3%6.3%5.1%5.1%3.4%1.9%1.5%
Jul 202657.5%14.2%6.4%5.2%5.2%4.2%4.2%1.9%1.2%
Aug 202655.1%16.6%6.1%6.1%5%4.1%4.1%1.8%1.2%
Sep 202656%13.7%7.5%6.1%5%4.1%4.1%1.8%1.5%

How has the nabtrade and Stake comparison changed over the last 12 months?

3 findings
  • nabtrade was ahead of Stake in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, nabtrade’s share of searches among share trading platforms in Australia moved from 16.4% to 13.7%, and its estimated monthly branded searches moved from 74K to 40.5K.
  • Across the 12 months ending September 2026, Stake’s share of searches among share trading platforms in Australia moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 9.4K to 4.5K.

How did search popularity change for Australia share trading platforms in September 2026?

2 changes
  1. In September 2026, nabtrade lost share of searches among share trading platforms in Australia, from 16.6% to 13.7%.

  2. Estimated monthly branded searches for Stake in Australia fell 52.5% over 12 measured months, from 9.4K to 4.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using nabtrade’s and Stake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

nabtrade

1 branded search term

  • nabtrade

Stake

3 branded search terms

  • stake invest
  • stake shares
  • stake trading

How the Brand Demand Index is measured

Other head-to-heads among share trading platforms

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