Pain relief brands in Australia:Which are most popular?
In September 2026, Nurofen was the most searched pain relief brand in Australia, accounting for 30.3% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Nurofen and Panadol were mentioned most often, in three of the five answers. Panadol was recommended most often, coming first in both responses that gave a list.
NurofenShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
PanadolShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
NaprogesicShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
VoltarenShare of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd- Deep HeatShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow pain relief brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pain relief brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Nurofen and Panadol were mentioned most often, in three of the five answers. Panadol was recommended most often, coming first in both answers that gave a list. Nurofen was second, and Voltaren was third. Naprogesic, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nurofen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Panadol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Voltaren1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Naprogesic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Deep Heat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dencorub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Disprin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pain relief brands
5 answers
Asked ChatGPT
“Which pain relief should I take for a headache in Australia?”
Asked ChatGPT
“What are the best pain relief brands in Australia?”
Asked ChatGPT
“What's the best pain relief for back pain?”
Searched Google, AI Overview
“back pain relief”
Searched Google, AI Overview
“pain relief”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which pain relief brands do people search for most?
This chart shows how often people search Google for each pain relief brand by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in Australia.
Share of searches by month for Nurofen, Panadol, Naprogesic, Voltaren, Deep Heat, Dencorub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nurofen | Panadol | Naprogesic | Voltaren | Deep Heat | Dencorub | Disprin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 24.3% | 16.3% | 19.9% | 5.9% | 2.1% | 1.8% |
| Nov 2025 | 29.8% | 24.4% | 16.3% | 20% | 6% | 2.1% | 1.4% |
| Dec 2025 | 33% | 22.1% | 18.1% | 18.1% | 5.4% | 2% | 1.5% |
| Jan 2026 | 30.1% | 20.1% | 20.1% | 20.1% | 6% | 2.2% | 1.4% |
| Feb 2026 | 28.4% | 23.2% | 19% | 19% | 6.9% | 2.1% | 1.4% |
| Mar 2026 | 28.8% | 23.5% | 19.3% | 19.3% | 5.8% | 2.1% | 1.4% |
| Apr 2026 | 31% | 20.8% | 17% | 20.8% | 6.2% | 2.8% | 1.5% |
| May 2026 | 28% | 22.9% | 18.8% | 18.8% | 6.9% | 3% | 1.7% |
| Jun 2026 | 33.4% | 22.3% | 15% | 18.3% | 6.7% | 3% | 1.3% |
| Jul 2026 | 33.4% | 22.3% | 15% | 18.3% | 6.7% | 3% | 1.3% |
| Aug 2026 | 30.8% | 25.2% | 16.8% | 16.8% | 6.2% | 2.7% | 1.5% |
| Sep 2026 | 30.3% | 24.8% | 16.6% | 16.6% | 7.4% | 2.7% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.3% | 49.5K | 0% | -0.4 points | |
| 2, held 2nd | 24.8% | 40.5K | 0% | -0.3 points | |
| 3, held 3rd | 16.6% | 27.1K | 0% | -0.2 points | |
| 4, held 4th | 16.6% | 27.1K | 0% | -0.2 points | |
| 5, held 5th | 7.4% | 12.1K | +22.2% | +1.3 points | |
| 6, held 6th | 2.7% | 4.4K | 0% | 0 points | |
| 7, held 7th | 1.5% | 2.4K | 0% | 0 points |
1.
Nurofen30.3%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Panadol24.8%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
16.6%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Voltaren16.6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.4%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
6.
Dencorub2.7%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.Disprin
1.5%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among pain relief brands in Australia?
7 brands
In September 2026, Nurofen was the most searched among pain relief brands in Australia, with an estimated 49.5K branded searches, 30.3% of all searches for the seven we track. Panadol is in 2nd place, 5.5 percentage points behind at 24.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nurofen | 29.7% → 30.3% | 33.4%Jun 2026 | 28%May 2026 | 1st |
| Panadol | 24.3% → 24.8% | 25.2%Aug 2026 | 20.1%Jan 2026 | 2nd |
| Naprogesic | 16.3% → 16.6% | 20.1%Jan 2026 | 15%Jun 2026 | 4th → 3rd |
| Voltaren | 19.9% → 16.6% | 20.8%Apr 2026 | 16.6%Sep 2026 | 3rd → 4th |
| Deep Heat | 5.9% → 7.4% | 7.4%Sep 2026 | 5.4%Dec 2025 | 5th |
| Dencorub | 2.1% → 2.7% | 3%May 2026 | 2%Dec 2025 | 6th |
| Disprin | 1.8% → 1.5% | 1.8%Oct 2025 | 1.3%Jun 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia increased from 29.7% to 30.3%.
- Across the 12 months ending September 2026, Panadol’s share of searches among pain relief brands in Australia increased from 24.3% to 24.8%.
- Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in Australia decreased from 19.9% to 16.6%.
- Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in Australia increased from 5.9% to 7.4%.
- Across the 12 months ending September 2026, Dencorub’s share of searches among pain relief brands in Australia increased from 2.1% to 2.7%.
- Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia peaked at 33.4% in June 2026 and was lowest at 28% in May 2026.
- Across the 12 months ending September 2026, Panadol’s share of searches among pain relief brands in Australia peaked at 25.2% in August 2026 and was lowest at 20.1% in January 2026.
- Across the 12 months ending September 2026, Naprogesic’s share of searches among pain relief brands in Australia peaked at 20.1% in January 2026 and was lowest at 15% in June 2026.
- Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in Australia peaked at 20.8% in April 2026 and was lowest at 16.6% in September 2026.
- Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in Australia peaked at 7.4% in September 2026 and was lowest at 5.4% in December 2025.
- Across the 12 months ending September 2026, Dencorub’s share of searches among pain relief brands in Australia peaked at 3% in May 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Naprogesic rose from 4th to 3rd among pain relief brands in Australia.
- Across the 12 months ending September 2026, Voltaren fell from 3rd to 4th among pain relief brands in Australia.
- Across the 12 months ending September 2026, Disprin held steady: its share of searches among pain relief brands in Australia moved less than 0.5 percentage points.
How did search popularity change for Australia pain relief brands in September 2026?
5 changes
In September 2026, Deep Heat gained share of searches among pain relief brands in Australia, from 6.2% to 7.4%.
Estimated monthly branded searches for Dencorub in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
Estimated monthly branded searches for Panadol in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Nurofen in Australia rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for Naprogesic in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
How are branded searches counted for pain relief brands?
7 search terms
Each brand's share of searches among pain relief brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
- Nurofen vs Panadol: compare popularity
- Nurofen vs Naprogesic: compare popularity
- Nurofen vs Voltaren: compare popularity
- Nurofen vs Deep Heat: compare popularity
- Panadol vs Naprogesic: compare popularity
- Panadol vs Voltaren: compare popularity
- Panadol vs Deep Heat: compare popularity
- Naprogesic vs Voltaren: compare popularity
- Naprogesic vs Deep Heat: compare popularity
- Voltaren vs Deep Heat: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.