Deep Heat vs Voltaren:Which is more popular?
In September 2026, Voltaren had more branded searches than Deep Heat among pain relief brands in Australia. Voltaren had about 27,100 branded searches, while Deep Heat had 12,100. Voltaren made up 16.6% of all pain relief brand searches we track, and Deep Heat accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Voltaren appeared in one of the five answers and Deep Heat in none.
Follow Deep Heat vs Voltaren and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pain relief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Voltaren was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deep Heat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nurofen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panadol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Voltaren1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naprogesic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Deep Heat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dencorub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Disprin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pain relief brands
5 answers
Asked ChatGPT
“Which pain relief should I take for a headache in Australia?”
Asked ChatGPT
“What are the best pain relief brands in Australia?”
Asked ChatGPT
“What's the best pain relief for back pain?”
Searched Google, AI Overview
“back pain relief”
Searched Google, AI Overview
“pain relief”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Deep Heat or Voltaren more popular in search?
This chart shows how often people search Google for Deep Heat and Voltaren by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in Australia.
Share of searches by month for Voltaren, Deep Heat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nurofen | Panadol | Naprogesic | Voltaren | Deep Heat | Dencorub | Disprin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 24.3% | 16.3% | 19.9% | 5.9% | 2.1% | 1.8% |
| Nov 2025 | 29.8% | 24.4% | 16.3% | 20% | 6% | 2.1% | 1.4% |
| Dec 2025 | 33% | 22.1% | 18.1% | 18.1% | 5.4% | 2% | 1.5% |
| Jan 2026 | 30.1% | 20.1% | 20.1% | 20.1% | 6% | 2.2% | 1.4% |
| Feb 2026 | 28.4% | 23.2% | 19% | 19% | 6.9% | 2.1% | 1.4% |
| Mar 2026 | 28.8% | 23.5% | 19.3% | 19.3% | 5.8% | 2.1% | 1.4% |
| Apr 2026 | 31% | 20.8% | 17% | 20.8% | 6.2% | 2.8% | 1.5% |
| May 2026 | 28% | 22.9% | 18.8% | 18.8% | 6.9% | 3% | 1.7% |
| Jun 2026 | 33.4% | 22.3% | 15% | 18.3% | 6.7% | 3% | 1.3% |
| Jul 2026 | 33.4% | 22.3% | 15% | 18.3% | 6.7% | 3% | 1.3% |
| Aug 2026 | 30.8% | 25.2% | 16.8% | 16.8% | 6.2% | 2.7% | 1.5% |
| Sep 2026 | 30.3% | 24.8% | 16.6% | 16.6% | 7.4% | 2.7% | 1.5% |
How has the Deep Heat and Voltaren comparison changed over the last 12 months?
3 findings
- Voltaren was ahead of Deep Heat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in Australia moved from 5.9% to 7.4%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in Australia moved from 19.9% to 16.6%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for Australia pain relief brands in September 2026?
1 change
In September 2026, Deep Heat gained share of searches among pain relief brands in Australia, from 6.2% to 7.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Deep Heat’s and Voltaren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pain relief brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.